Mktg 5 (with Marketing Coursemate With Ebook Printed Access Card) by Charles W. LambMktg 5 (with Marketing Coursemate With Ebook Printed Access Card) by Charles W. Lamb

Mktg 5 (with Marketing Coursemate With Ebook Printed Access Card)

byCharles W. Lamb

Paperback | February 24, 2011

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Created through a "student-tested, faculty-approved" review process with students and faculty, MKTG5 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners.
Title:Mktg 5 (with Marketing Coursemate With Ebook Printed Access Card)Format:PaperbackDimensions:400 pages, 10.7 × 8.5 × 0.7 inPublished:February 24, 2011Publisher:South-Western College PubLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1111528098

ISBN - 13:9781111528096

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Table of Contents

PART I: THE WORLD OF MARKETING 1. An Overview of Marketing.2. Strategic Planning for Competitive Advantage.3. Ethics and Social Responsibility.4. The Marketing Environment.5. Developing a Global Vision.PART II: ANALYZING MARKET OPPORTUNITIES.6. Consumer Decision Making.7. Business Marketing.8. Segmenting and Targeting Markets.9. Decision Support Systems and Marketing Research.PART III: PRODUCT DECISIONS.10. Product Concepts.11. Developing and Managing Products.12. Services and Nonprofit Organization Marketing.PART IV: DISTRIBUTION DECISIONS.13. Marketing Channels.14. Supply Chain Management.15. Retailing.PART V: PROMOTION AND COMMUNICATION STRATEGIES.16. Integrated Marketing Communications.17. Advertising and Public Relations.18. Sales Promotion and Personal Selling.PART VI: PRICING DECISIONS.19. Pricing Concepts.20. Setting the Right Price.PART VII: TECHNOLOGY-DRIVEN MARKETING.21. Customer Relationship Management (CRM).22. Social Media Marketing.Endnotes. Name and Organization Index.Subject Index.