The number one-selling Principles of Marketing text is back in a new edition. In use at more than 30 universities and colleges across Canada, MKTG has lead the way in student engagement. Building on that success and informed with feedback from students and faculty, MKTG2 will reach new heights for engagement, currency, accessibility, and value. The hallmark design of the text has been refined based on student feedback to make the text even more engaging and to provide a foundation in the concepts of marketing that students will actually read. MKTG2 is organized in a new way to give the text a more logical progression and the examples and cases throughout the text have been thoroughly updated with increased emphasis on Canadian business. A CourseMate site now accompanies MKTG2 to offer students an even more enhanced online experience with their course and to offer instructors a more intuitive platform to track student progress and activity. Created using a "student-driven, faculty-approved" review process with students and faculty, MKTG2 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price.