Mktg With Printed Access Card (6-months) For Mindtap by Charles W. LambMktg With Printed Access Card (6-months) For Mindtap by Charles W. Lamb

Mktg With Printed Access Card (6-months) For Mindtap

byCharles W. Lamb, Joe F. Hair, Carl Mcdaniel

Hardcover | April 16, 2015

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The number-one-selling Principles of Marketing text is back in a new edition. In use at more than 30 universities and colleges across Canada, MKTG has led the way in student engagement. Building on that success and informed with feedback from students and faculty, MKTG, Third Canadian Edition-or MKTG3-will reach new heights for engagement, currency, accessibility, and value. New part cases have been added to give students even more opportunity to apply course concepts. MKTG3 emphasizes customer needs and the customer relationship and is organized in a new way to give the text a more logical progression. The examples and cases throughout the text have been thoroughly updated with increased emphasis on Canadian business. Created using a "student-driven, faculty-approved" review process with students and faculty, MKTG3 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price.
Charles W. Lamb, Jr., served as chair of the department of marketing at the M. J. Neeley School of Business from 1982 to 1988 and again from 1997 to 2003. He is currently chair of the Department of Information Systems and Supply Chain Management and is a former president of the Academy of Marketing Science and the Southwestern Marketin...
Title:Mktg With Printed Access Card (6-months) For MindtapFormat:HardcoverDimensions:432 pages, 1 × 1 × 1 inPublished:April 16, 2015Publisher:Nelson College IndigenousLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0176622063

ISBN - 13:9780176622060


Table of Contents

Part One: Marketing-Let's Get StartedChapter 1: An Introduction to MarketingChapter 2: The Marketing Environment, Social Responsibility, and Ethics Chapter 3: Strategic Planning for Competitive AdvantageChapter 4: Developing a Global VisionMarketing-Let's Get Started: Part 1 CasePart Two: Analyzing Marketing OpportunitiesChapter 5:Marketing ResearchChapter 6: Consumer Decision MakingChapter 7: Business Marketing Chapter 8: Segmenting, Targeting, and PositioningAnalyzing Marketing Opportunities: Part 2 CasePart Three: Product DecisionsChapter 9: Product Concepts Chapter 10: Developing and Managing ProductsChapter 11: Services and Nonprofit Organization Marketing Product Decisions: Part 3 CasePart Four: Pricing DecisionsChapter 12: Setting the Right PriceAppendix: Marketing Math Pricing Decisions: Part 4 CasePart Five: Distribution DecisionsChapter 13: Marketing Channels and Supply Chain ManagementChapter 14: Retailing Distribution Decisions: Part 5 CasePart Six: Promotion DecisionsChapter 15: Marketing CommunicationChapter 16: Advertising, Public Relations, and Direct Response Chapter 17: Sales Promotion and Personal SellingChapter 18: Social Media and Promotion Promotion Decisions: Part 6 CasePart Seven: Managing the CustomerChapter 19: Customer Relationship Management (CRM) Managing the Customer: Part 7 CaseGlossary EndnotesIndexChapter Review Tear-Out Cards