Mktg With Printed Access Card (6-months) For Mindtap

Other | April 16, 2015

byCharles W. Lamb, Joe F. Hair, Carl Mcdaniel

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The number-one-selling Principles of Marketing text is back in a new edition. In use at more than 30 universities and colleges across Canada, MKTG has led the way in student engagement. Building on that success and informed with feedback from students and faculty, MKTG, Third Canadian Edition-or MKTG3-will reach new heights for engagement, currency, accessibility, and value. New part cases have been added to give students even more opportunity to apply course concepts. MKTG3 emphasizes customer needs and the customer relationship and is organized in a new way to give the text a more logical progression. The examples and cases throughout the text have been thoroughly updated with increased emphasis on Canadian business. Created using a "student-driven, faculty-approved" review process with students and faculty, MKTG3 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price.

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$97.95

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From the Publisher

The number-one-selling Principles of Marketing text is back in a new edition. In use at more than 30 universities and colleges across Canada, MKTG has led the way in student engagement. Building on that success and informed with feedback from students and faculty, MKTG, Third Canadian Edition-or MKTG3-will reach new heights for engagem...

Format:OtherDimensions:432 pages, 1 × 1 × 1 inPublished:April 16, 2015Publisher:Nelson College IndigenousLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0176622063

ISBN - 13:9780176622060

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Table of Contents

Part One: Marketing-Let's Get StartedChapter 1: An Introduction to MarketingChapter 2: The Marketing Environment, Social Responsibility, and Ethics Chapter 3: Strategic Planning for Competitive AdvantageChapter 4: Developing a Global VisionMarketing-Let's Get Started: Part 1 CasePart Two: Analyzing Marketing OpportunitiesChapter 5:Marketing ResearchChapter 6: Consumer Decision MakingChapter 7: Business Marketing Chapter 8: Segmenting, Targeting, and PositioningAnalyzing Marketing Opportunities: Part 2 CasePart Three: Product DecisionsChapter 9: Product Concepts Chapter 10: Developing and Managing ProductsChapter 11: Services and Nonprofit Organization Marketing Product Decisions: Part 3 CasePart Four: Pricing DecisionsChapter 12: Setting the Right PriceAppendix: Marketing Math Pricing Decisions: Part 4 CasePart Five: Distribution DecisionsChapter 13: Marketing Channels and Supply Chain ManagementChapter 14: Retailing Distribution Decisions: Part 5 CasePart Six: Promotion DecisionsChapter 15: Marketing CommunicationChapter 16: Advertising, Public Relations, and Direct Response Chapter 17: Sales Promotion and Personal SellingChapter 18: Social Media and Promotion Promotion Decisions: Part 6 CasePart Seven: Managing the CustomerChapter 19: Customer Relationship Management (CRM) Managing the Customer: Part 7 CaseGlossary EndnotesIndexChapter Review Tear-Out Cards