Mobilized Marketing and the Consumer: Technological Developments and Challenges by Gonca Telli YamamotoMobilized Marketing and the Consumer: Technological Developments and Challenges by Gonca Telli Yamamoto

Mobilized Marketing and the Consumer: Technological Developments and Challenges

byGonca Telli Yamamoto

Hardcover | November 30, 2009

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In the last twenty years, the Internet and information technologies in general have evolved creating numerous changes and developments in regard to the circulation of information around the world. Mobilized Marketing and the Consumer: Technological Developments and Challenges explores technological developments and widespread issues concerning the explosion of mobile devices in the information age. Providing breakthrough research on topics such as Bluetooth, mobile phones, and online portals, this innovative publication investigates best practices for human interaction with information technologies.
Title:Mobilized Marketing and the Consumer: Technological Developments and ChallengesFormat:HardcoverDimensions:398 pages, 9.41 × 7.24 × 0.98 inPublished:November 30, 2009Publisher:Igi GlobalLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1605669164

ISBN - 13:9781605669168

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