Modern Competitive Analysis by Sharon M. OsterModern Competitive Analysis by Sharon M. Oster

Modern Competitive Analysis

bySharon M. Oster

Hardcover | April 1, 1999

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Why do some companies thrive while others in the same industry languish? How can a struggling firm achieve higher annual earnings? What allows new corporations to become successful in highly competitive industries? In this book, now updated and expanded, Sharon Oster shows that combining asound understanding of economic and managerial principles can make a striking difference in the quality of the strategic planning of an organization and provide guidelines for effective corporate strategies. The third edition of Modern Competitive Analysis includes new material on game theory, added value analysis, and strategic intent. Examples are drawn from modern network industries and more attention is paid to newly deregulated markets. Unusually broad in scope, with many examples from large andsmall companies, service firms, manufacturers, foreign and American organizations, as well as non-profit corporations, the book emphasizes an economic approach to strategic planning, using the most recent theories to illuminate situations faced by businesses today. Covering new and important areasin economics not treated in other management and strategic planning books, and couched in clear terms that make these concepts especially accessible, Modern Competitive Analysis is a fundamental resource to the managers of today and tomorrow.
|n 13 |c Understanding Rivalry: Game Theory
Title:Modern Competitive AnalysisFormat:HardcoverDimensions:448 pages, 6.5 × 9.21 × 1.1 inPublished:April 1, 1999Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:019511941X

ISBN - 13:9780195119411


Table of Contents

Preface1. Introduction and OverviewPart I: The Competitive Environment2. Efficient Markets3. Industry Analysis4. Understanding the Impediments to Entry5. Groups Within Industries6. Competing in Global MarketsPart II: Inside the Organization7. Competing for Advantage8. Organizational Goals: Politics and Power in the Organization9. Organizational Structure and Strategic Planning10. Corporate Diversification11. Vertical Linkages12. Mergers, Acquisitions, and Strategic AlliancesPart III: Rivalry13. Understanding Rivalry: Game Theory14. Product Positioning and Strategic Marketing15. Competitive Pricing16. Competitive Research and Development and Innovation17. Regulatory Issues in Strategic PlanningPart IV. The Planning Process18. The Strategic Planning ProcessAppendix 1. Some Case SuggestionsAppendix 2. Financial Ratio AnalysisAppendix 3. Using Statistics to Determine AdvantageAppendix 4. A Discussion of Portfolio TechniquesNotesGlossaryIndex

Editorial Reviews

"Very good book. Explains complex concepts in an easy to follow way. Good for beginners and advanced students. I have recommended this book in several courses."--Folke Kafka, University of Pittsburgh