Modular Machine Tools: Bundling and Pricing Strategies under Demand Uncertainty by Nils TönshoffModular Machine Tools: Bundling and Pricing Strategies under Demand Uncertainty by Nils Tönshoff

Modular Machine Tools: Bundling and Pricing Strategies under Demand Uncertainty

As told byNils Tönshoff

Paperback | April 15, 1997 | German

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Nils Tönshoff presents a new framework of the machine tool building and selling process that accounts for optimized cross-functional decision making in module design, machine tool manufacturing and product marketing.
Dr. Nils Tönshoff promovierte am Lehrstuhl von Professor Dr. Arnd Huchzermeier der Wissenschaftlichen Hochschule für Unternehmensführung in Vallendar. Er arbeitet heute als Projektkoordinator bei der BMW AG in München.
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Title:Modular Machine Tools: Bundling and Pricing Strategies under Demand UncertaintyFormat:PaperbackPublished:April 15, 1997Publisher:Deutscher UniversitätsverlagLanguage:German

The following ISBNs are associated with this title:

ISBN - 10:3824464772

ISBN - 13:9783824464777

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Table of Contents

Summary.- Zusammenfassung.- I The Industry Problem.- 1 International Machine Tool Industry Analysis.- 2 Literature Review.- II The Model.- 3 The Module Design Problem.- 4 The Module Selection Problem.- 5 The Bundle Pricing Problem.- 6 Bundle Pricing Under Demand Uncertainty.- 7 The Customized Machine Tool Model.- III Alternative Formulations, Solution Methods and Results.- 8 Alternative Model Formulations.- 9 Solution Methods.- 10 Implementation and Computational Results.- IV Model Applications.- 11 Application Case Studies.- V Conclusions and Contributions.- Appendices.- A References.- B The Customized Machine Tool Program.- C The CMT Case Study Program.- D The CMT Case Study Solution.