Moments Of Truth

Paperback | February 15, 1989

byJan Carlzon

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The president and CEO of Scandinavia Airlines (SAS) shows how to adapt to the new customer-driven economy.

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From Our Editors

Traces the author's spectacular turnaround successes with three major corporations and spells out his trendsetting approach on meeting the demands of today's service economy.

From the Publisher

The president and CEO of Scandinavia Airlines (SAS) shows how to adapt to the new customer-driven economy.

Jan Carlzon was born in Nykoping, Sweden, in 1941. After receiving his M.B.A. from the Stockholm School of Economics in 1967, he joined Vingresor, Sweden's largest tour operator, first as product manager and later as head of marketing. In 1974, when the package-tour business was in a tailspin because of the first energy crisis, he was ...

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Format:PaperbackDimensions:160 pages, 8 × 5.31 × 0.36 inPublished:February 15, 1989Publisher:HarperCollins

The following ISBNs are associated with this title:

ISBN - 10:0060915803

ISBN - 13:9780060915803

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From Our Editors

Traces the author's spectacular turnaround successes with three major corporations and spells out his trendsetting approach on meeting the demands of today's service economy.

Editorial Reviews

"The best book on leadership by a CEO." (John Naisbitt)