Moments Of Truth by Jan Carlzon

Moments Of Truth

byJan Carlzon

Paperback | February 15, 1989

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The president and CEO of Scandinavia Airlines (SAS) shows how to adapt to the new customer-driven economy.

About The Author

Jan Carlzon was born in Nykoping, Sweden, in 1941. After receiving his M.B.A. from the Stockholm School of Economics in 1967, he joined Vingresor, Sweden's largest tour operator, first as product manager and later as head of marketing. In 1974, when the package-tour business was in a tailspin because of the first energy crisis, he was ...
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Details & Specs

Title:Moments Of TruthFormat:PaperbackDimensions:160 pages, 8 × 5.31 × 0.36 inPublished:February 15, 1989Publisher:HarperCollins

The following ISBNs are associated with this title:

ISBN - 10:0060915803

ISBN - 13:9780060915803

Customer Reviews of Moments Of Truth


Extra Content

From Our Editors

Traces the author's spectacular turnaround successes with three major corporations and spells out his trendsetting approach on meeting the demands of today's service economy.

Editorial Reviews

"The best book on leadership by a CEO." (John Naisbitt)