Moments Of Truth

February 15, 1989|
Moments Of Truth by Jan Carlzon
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The president and CEO of Scandinavia Airlines (SAS) shows how to adapt to the new customer-driven economy.

Jan Carlzon was born in Nykoping, Sweden, in 1941. After receiving his M.B.A. from the Stockholm School of Economics in 1967, he joined Vingresor, Sweden's largest tour operator, first as product manager and later as head of marketing. In 1974, when the package-tour business was in a tailspin because of the first energy crisis, he was ...
Title:Moments Of Truth
Product dimensions:160 pages, 8 X 5.31 X 0.36 in
Shipping dimensions:160 pages, 8 X 5.31 X 0.36 in
Published:February 15, 1989
Appropriate for ages:All ages
ISBN - 13:9780060915803

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