Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age

May 17, 2016|
Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age by Shama Hyder
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Searching for clarity amidst the chaos of digital marketing#151;plus better ROI?

Today's online ecosystem can be summed up in one word: overwhelming. With new social media platforms popping up all the time and new technologies disrupting even the most "reliable” marketing strategies, business and nonprofit leaders and marketers are faced with the challenge of getting ahead in an environment that makes it seem impossible to keep up.

Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Agewill help you figure out what’s important and what can safely be set aside. No matter your industry, if want to gain momentum for your marketing efforts#151;along with the just rewards#151;Momentumis the resource you’ve been waiting for. Based on her experience as CEO of The Marketing Zen Group and her work with clients ranging from small businesses to Fortune 500 companies, Shama Hyder cuts through the complexity and explains the five essential principles required to develop a successful marketing plan that will withstand the digital world’s constant changes and result in real ROI:

agility through analytics
customer focus
integration
content curation
cross-pollination

Momentumwill not only demystify the marketing landscape, but also show you how to spot opportunities to grow your organization and brand more easily and with more consistent results than you may have thought possible. Whether you’re a young business or an established company, Momentum will teach you how to thrive.
Web and TV personality. Bestselling author. International speaker. Award-winning CEO of The Marketing Zen Group#151;a global online marketing and digital PR company.Shama Hyderis the face of today’s digital world, and represents the best her generation has to offer. She has aptly been dubbed the "master millennial of the universe”...
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Title:Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital AgeFormat:HardcoverProduct dimensions:192 pages, 9 X 6 X 0.98 inShipping dimensions:192 pages, 9 X 6 X 0.98 inPublished:May 17, 2016Publisher:BenBella Books, Inc.Language:English

The following ISBNs are associated with this title:

ISBN - 10:1942952252

ISBN - 13:9781942952251

Appropriate for ages: All ages

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