Momentum: The 5 Marketing Principles That Will Propel Your Business in the Digital Age by Shama HyderMomentum: The 5 Marketing Principles That Will Propel Your Business in the Digital Age by Shama Hyder

Momentum: The 5 Marketing Principles That Will Propel Your Business in the Digital Age

byShama Hyder

Paperback | February 6, 2018

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Searching for clarity amidst the chaos of digital marketing-plus better ROI?

Today's online ecosystem can be summed up in one word: overwhelming. With new social media platforms popping up all the time and new technologies disrupting even the most "reliable" marketing strategies, business and nonprofit leaders and marketers are faced with the challenge of getting ahead in an environment that makes it seem impossible to keep up.

Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Agewill help you figure out what's important and what can safely be set aside. No matter your industry, if want to gain momentum for your marketing efforts-along with the just rewards-Momentumis the resource you've been waiting for. Based on her experience as CEO of The Marketing Zen Group and her work with clients ranging from small businesses to Fortune 500 companies, Shama Hyder cuts through the complexity and explains the five essential principles required to develop a successful marketing plan that will withstand the digital world's constant changes and result in real ROI:

  • agility through analytics
  • customer focus
  • integration
  • content curation
  • cross-pollination

    Momentumwill not only demystify the marketing landscape, but also show you how to spot opportunities to grow your organization and brand more easily and with more consistent results than you may have thought possible. Whether you're a young business or an established company, Momentum will teach you how to thrive.
  • Web and TV personality. Bestselling author. International speaker. Award-winning CEO of The Marketing Zen Group-a global online marketing and digital PR company.Shama Hyderis the face of today's digital world, and represents the best her generation has to offer. She has aptly been dubbed the "master millennial of the universe" and "an ...
    Title:Momentum: The 5 Marketing Principles That Will Propel Your Business in the Digital AgeFormat:PaperbackDimensions:192 pages, 9 × 6 × 0.68 inPublished:February 6, 2018Publisher:BenBella Books, Inc.Language:English

    The following ISBNs are associated with this title:

    ISBN - 10:1944648747

    ISBN - 13:9781944648749


    Table of Contents

    Chapter 1:The New Ecosystem: Building Momentum

    Chapter 2:1st Principle of Momentum: Agility Through Analytics

    Chapter 3:2nd Principle of Momentum: Customer Focus

    Chapter 4:3rd Principle of Momentum: Integration

    Chapter 5:4th Principle of Momentum: Content Curation

    Chapter 6:5th Principle of Momentum: Cross-Pollination

    Chapter 7:Measuring Marketing ROI in the Digital Age



    About the Author

    Editorial Reviews

    "Without Momentum, building a business is one big uphill climb-with it, it's one sweet ride!"-John Jantsch, author of Duct Tape Marketing and The Referral Engine"Today's marketers and business leaders need to learn how to get in sync with their customers and anticipate their constantly shifting needs. That's a challenging task, but reading Momentum will speed you through the learning curve." -Tom Davis, CMO of Forbes Media"If you want to harness the true power of marketing in the digital age for your business, read this book."-Dorie Clark, author of Stand Out and Reinventing You and adjunct professor at Duke University's Fuqua School of Business"Want to build a likeable brand that attracts customers and stands out? If so, you need Momentum. Actionable and easy to digest, this book helps you unlock the code for marketing success in the Digital Age."-Dave Kerpen, New York Times bestselling author of Likeable Social Media"Timely and on target, Momentum shows you precisely how to use today's modern marketing to outflank your competition. Great examples throughout and highly recommended!"-Jay Baer, president of Convince & Convert and New York Times bestselling author of Youtility"Momentum offers a blueprint for transformation that can help any marketer flourish in the digital world. This is the best marketing book I've read in years."-Charles Marsh, Oscar Stauffer Professor of Journalism and Mass Communications at the University of Kansas"Businesses now compete in an era of digital Darwinism. We know how evolution works. You thrive or you don't. Shama will help you understand not only what's different, but what to do about it, and how to get better results." -Brian Solis, Brian Solis, leading digital analyst, futurist, author of X: The Experience When Business Meets Design"With Momentum, any business leader can learn to artfully transition a traditional marketing strategy into an agile, integrated and customer-focused operation that draws in and engages consumers." -Gloria Larson, President at Bentley University"In a market where disruption is the norm, even the smartest leaders are unsure how to adjust their marketing plan to meet tomorrow's demands. Momentum shows you how to create a sustainable plan that allows you to attract more customers and profits, no matter what may come your way."-Charlene Li, author of The Engaged Leader and Open Leadership, coauthor of Groundswell, and principal analyst at Altimeter, a Prophet Company