More Words that Sell: A Thesaurus to help you Promote your Products, Services and Ideas

Paperback | July 17, 2003

byRichard Bayan

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A companion to the bestselling Words that Sell, the next definitive advertising word-and phase book

More Words That Sell is packed with 3,500high-powered, idea-generating words, phrases, and slogans, arranged by category and purpose (example categories include Power Words, Sounds, Technology, Youth Market, and dozens more). Containing checklists and other helpful features like its bestselling predecessor Words That Sell--but with literally no overlapping words--it will be valuable for devotees of that classic book and new fans.

More Words That Sell includes:

  • Power words for heightening impact
  • Positive personal qualities for selling oneself
  • Cliche's to avoid
  • Color names beyond just red, white, blue, yellow, etc.
  • Words that reflect current trends in popular culture

    With all words reflecting current use in advertising and media, and sections covering internet marketing and advertising, More Words That Sell will be a must-have word and-phrase reference for writers of all types.

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From the Publisher

A companion to the bestselling Words that Sell, the next definitive advertising word-and phase bookMore Words That Sell is packed with 3,500high-powered, idea-generating words, phrases, and slogans, arranged by category and purpose (example categories include Power Words, Sounds, Technology, Youth Market, and dozens more). Containing c...

From the Jacket

More than 3,500 words, phrases, and slogans guaranteed to hit your target with power and precision--every time!In today's highly competitive, quick-hitting marketplace, choosing the correct words is vital to the success of your message--far too vital to be left to chance! More Words That Sell provides you with more than 3,500 high-powe...

Richard Bayan is a freelance writer who spent over two decades as an award-winning advertising copywriter and copy chief. He is the author of the bestselling Words that Sell, The Cynic's Dictionary, and more than 150 online columns and essays.

other books by Richard Bayan

Words that Sell, revised and expanded edition: The Thesaurus to Help You Promote Your Products…
Words that Sell, revised and expanded edition: The Thes...

Paperback|Apr 5 2006

$16.59 online$22.95list price(save 27%)
Format:PaperbackPublished:July 17, 2003Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071418539

ISBN - 13:9780071418539

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