Motorama: Gm's Legendary Show And Concept Cars by David TempleMotorama: Gm's Legendary Show And Concept Cars by David Temple

Motorama: Gm's Legendary Show And Concept Cars

byDavid Temple

Hardcover | January 15, 2015

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In an age of unbridled American enthusiasm and towering industrial might, the GM Motorama was a dazzling and elegant show that was unlike any automotive event before it or since. General Motors staged extravagant and elaborate Motorama shows that rivaled some fashion shows. It showcased some of the most revolutionary and innovative prototype and dream cars ever built. And it captured the imagination of the car-buying public from 1950 to 1961.

Motorama expert and experienced author David Temple has comprehensively researched the show, the cars, and the personalities to create a fascinating new story with many new photos of these magnificent cars. Because television was in its infancy, GM's President Alfred Sloan believed that the Motorama was the most effective way to market GM products and design prowess. Legendary stylist Harley Earl led a talented group of designers and engineers to dream up, style, and develop some of the most remarkable prototype cars of all time. While current production Buick, Chevy, Cadillac, and Pontiac cars were showcased, the bold, radical, awe-inspiring prototype and dream cars stole the show. These included the GM Le Sabre, replete with aerospace design and an aluminum engine; the fiberglass-bodied Corvette dream car, which went into production after overwhelmingly positive response; and the jet engine-powered Firebird. Temple goes into fascinating detail on the body, frame, engine, drivetrain, and all the special features of each model. He has also retraced the ownership histories of some of these cars.

Within the pages of this volume, you get to relive this glorious era of automotive history and revisit the advanced show cars that inspired so many new models. This book features fascinating period photography of Motorama cars at the show, in development, and at different locales. No other automotive show rivaled the Motorama for stunning productions and awe-inspiring cars, which makes this a must-have book.
This book is a 2015 International Automotive Media Competition (IAMC) Silver Medal Winner.

, and is a member of several vintage automobile clubs.
Title:Motorama: Gm's Legendary Show And Concept CarsFormat:HardcoverDimensions:208 pages, 11 × 8.5 × 0.63 inPublished:January 15, 2015Publisher:CartechLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1613251599

ISBN - 13:9781613251591

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Table of Contents





Chapter One:

Origins of the Dream Car and the GM Motorama 

The Beginning 

Harley J. Earl: Styling Engineer and Master Showman 

The Modern Concept Car is Born 

Projects XP-8 and XP-9 

The Grand Spectacle 


Chapter Two:

Transportation Unlimited and the Mid-Century Motorama 

Transportation Unlimited 

Mid-Century Motorama 

GM Canada at the CNE, 1951&1952 


Chapter Three:

The 1953 GM Motorama 

Chevrolet Corvette: An American Sports Car 

The Parisienne: A Formal Pontiac 

Oldsmobile Starfire: Excitement Abounds 

Buick Wildcat: Trial Flight in Fiberglass 

Cadillac Orleans: Ultra-Luxurious Forerunner to the Eldorado Brougham 

Cadillac Le Mans: A Sporty Luxury Car 

Other Special Displays of the 1953 GM Motorama 



Chapter Four:

The GM Motorama of 1954 

Chevrolet Corvette: In the Spotlight 

The Nomad: A Two-Door Wagon 

Chevrolet Corvair: Sleek Styling 

Corvette with a Hardtop 

Pontiac Bonneville Special and Strato-Streak: A Racy Sports Car and a Sport Sedan 

Oldsmobile Cutlass and F-88: Sleek Sports Cars 

Buick Landau and Wildcat II: Going Retro and Going Wild 

Cadillac Park Avenue, La Espada, and El Camino: Links in the Chain 

GM Firebird I: Turbine Research 

Other Notable Show Cars of the 1954 GM Motorama 

Oldsmobile Skylark and Eldorado: Updated 


Chapter Five:

The GM Motorama of 1955 

Chevrolet Biscayne: From Show Car to Junk to Show Car 

Pontiac Strato-Star: A Radical Design 

Oldsmobile 88 Delta: Daring Departure 

Buick Wildcat III: A Man&s Car 

Cadillac Eldorado Brougham: Steel-Bodied Prototype 

GMC L&Universelle: A Practical Cargo Vehicle 

GM LaSalle II: Advanced V-6 and a Story of Recovery 

Other Notable Show Cars of the 1955 GM Motorama 


Chapter Six:

The GM Motorama of 1956 

Chevrolet Corvette Impala: Five-Passenger Luxury Sport 

Pontiac Club de Mer: Real Potential? 

Oldsmobile Golden Rocket: Aptly Named 

Buick Centurion: Innovative Predictor of the 21st Century 

Cadillac Eldorado Brougham: Publicity Prototype and Town Car 

Cadillac Castilian, Gala, Maharani, and Palomino: The "Mood Cars" 

GM Firebird II: Next Generation 

Other Notable Exhibits of the 1956 GM Motorama 


Chapter Seven:

The Final GM Motoramas 

GM Canada Motorama 

1959 Motorama 

1961 Motorama 

1958 GM Firebird III 

1959 Cadillac Cyclone 


Chapter Eight:

Modern Concept Cars 

2003 Cadillac Sixteen 

2007 Chevrolet Volt 

2008 Buick Riviera 

2012 Cadillac Ciel 

2013 Opel Monza 

2013 Cadillac Elmiraj 

2014 Chevrolet Corvette C7 

2015 Chevrolet Corvette Z06 

2015 Cadillac ATS Prototype 


Appendix A:

Number Built and Status of the Motorama Show Cars 



Appendix B:

Motorama Dates and Locations