Motoring the Future: VW and Toyota Vying for Pole Position by Engelbert WimmerMotoring the Future: VW and Toyota Vying for Pole Position by Engelbert Wimmer

Motoring the Future: VW and Toyota Vying for Pole Position

byEngelbert Wimmer

Hardcover | November 30, 2011

Pricing and Purchase Info

$66.50

Earn 333 plum® points

Prices and offers may vary in store

Quantity:

In stock online

Ships free on orders over $25

Not available in stores

about

The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader. Whether it is theGerman or theJapanese firm that takes pole position, the winner will change the balance of power in the automotive industry and lead the way to the automobiles of the future.
ENGELBERTWIMMER is a business consultant and member of the management team at PA Consulting Group, a global management, IT and technology consulting firm. Based in Frankfurt, Germany, Engelbert leads the firm's Manufacturing and Automotive practice. His main focus lies in implementing complex projects at the critical interface between ...
Loading
Title:Motoring the Future: VW and Toyota Vying for Pole PositionFormat:HardcoverDimensions:272 pages, 9.25 × 6.1 × 0.86 inPublished:November 30, 2011Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230299555

ISBN - 13:9780230299559

Reviews

Table of Contents

Foreword Authors List of Diagrams List of Abbreviations The Car Industry Today Volkswagen The Global Duel Toyota The Race for Pole Position Epilogue Appendix Reading List Terminology