MP International Business with CESIM Global Challenge Simulation Access Card

Book & Toy | January 17, 2012

byDonald Ball, Michael Geringer, Michael Minor

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International Business: The Challenge of Global Competition 13e by Ball, Geringer, McNett, and Minor continues to be the most current, objective and thorough treatment of international business available for students. Enriched with colorful maps, photos, and the most up-to-date world data, this text boasts the collective expertise of four authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing – a claim no other text can make. In addition, each new copy of International Business 13e includes access to CESIM – an interactive IB simulation developed for industry professionals. Ball et al is the only textbook on the market which features access to CESIM. Only Ball, Geringer, McNett and Minor can offer a complete view of international business as diverse as the backgrounds of business students.

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From the Publisher

International Business: The Challenge of Global Competition 13e by Ball, Geringer, McNett, and Minor continues to be the most current, objective and thorough treatment of international business available for students. Enriched with colorful maps, photos, and the most up-to-date world data, this text boasts the collective expertise of f...

Format:Book & ToyDimensions:11.5 × 8.6 × 1 inPublished:January 17, 2012Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0077606124

ISBN - 13:9780077606121

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Extra Content

Table of Contents

Section One: The Nature of International Business

Chapter 1 The Rapid Change of International Business

Chapter 2 International Trade and Foreign Direct Investment

Chapter 3 International Institutions from an International Business Perspective

Section Two: International Environmental Forces

Chapter 4 Sociocultural Forces

Chapter 5 Natural Resources and Environmental Sustainability

Chapter 6 Political and Trade Forces

Chapter 7 Intellectual Property and Other Legal Forces

Chapter 8 Understanding the International Monetary System and Financial Forces

Section Three: The Organizational Environment

Chapter 9 International Competitive Strategy

Chapter 10 Organizational Design and Control

Chapter 11 Global Leadership Issues and Practices

Chapter 12 Assessing and Analyzing Markets

Chapter 13 Entry Modes

Chapter 14 Export and Import Practices

Chapter 15 Marketing Internationally

Chapter 16 Global Operations and Supply Chain Management

Chapter 17 Managing Human Resources in an International Context

Chapter 18 International Accounting and Financial Management