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The "party plan' model of direct selling-introducing products through home parties, social gatherings, and fund-raisers-has been the route to financial freedom for millions. This inspiring, hands-on manual, written by an author who has achieved unprecedented…

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REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKETPLACE FOREWORD BY DON TAPSCOTT, Bestselling author of Wikinomics "A must-read for business leaders, managers, and just about anyone who wants to recognize and tap into the incredible creative energy of customers…

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YOU KNOW IN YOUR HEART THERE'S A BIGGER PLAN FOR YOUR LIFE . . . and a passion for helping others. Now you can accelerate your path with strategies from a heart-centered mentor with a proven track record--one who took her experiences from the corporate world and…

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For people who are thinking of starting a mail order business, or those involved in or planning to get into the direct marketing industry, this nuts-and-bolts guide explains the ``how'' and the ``why'' of the concepts and the techniques that make direct…

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Customer Obsession is an invaluable hands-on guide to the next generation of customer relationship marketing. Abaetê de Azevedo and Ricardo Pomeranz, top leaders at the world-renowned direct marketing agency Rapp Collins, reveal how businesses of any size can…

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Increasing the number of times your customers purchase from you represents a profound and simple business-building strategy that can easily double or triple your profits immediately, yet few businesses ever use it.This book contains prove and tested marketing…

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The breakthrough marketing strategy from the world's most innovative advertising agency One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now it's being revealed…

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While scores of books have promoted various Internet marketing tactics and Web site design rules, none has provided the necessary strategic context in which true eBrand builders make names for themselves. Through thoughtful analysis of the overall marketing…

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Kurt Dungy is a dreamer, a man with a vision for a better life. Then life got in the way, like it does for most of us. He lost sight of what motivated him to excel in his business, for it was through that business that he knew he could reach his dreams. Life…

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Some people say the first step to starting a successful business is to have a clearly defined vision. For others it may be a revolutionary product that solves a need. Hundreds of books have flooded the network marketing profession, all claiming to share that…