Multimodal Texts from Around the World: Cultural and Linguistic Insights

Hardcover | August 21, 2012

EditorWendy L. Bowcher

not yet rated|write a review
A first in multimodal/multisemiotic discourse studies, this collection of original articles by international scholars focuses primarily on texts from non-English speaking contexts. The illuminating insights enhance our understanding of how language and other semiotic resources construe specific cultural and social concerns.

Pricing and Purchase Info

$136.50

In stock online
Ships free on orders over $25

From the Publisher

A first in multimodal/multisemiotic discourse studies, this collection of original articles by international scholars focuses primarily on texts from non-English speaking contexts. The illuminating insights enhance our understanding of how language and other semiotic resources construe specific cultural and social concerns.

WENDY L. BOWCHER is Professor at Sun Yat-sen University, China. Her research interests focus on context in Systemic Functional Linguistics theory, multimodal texts in Japanese and English, spoken English, and language education.

other books by Wendy L. Bowcher

Society in Language, Language in Society: Essays in Honour of Ruqaiya Hasan
Society in Language, Language in Society: Essays in Hon...

Kobo ebook|Jan 26 2016

$91.19 online$118.37list price(save 22%)
Format:HardcoverDimensions:352 pages, 8.86 × 5.69 × 1.15 inPublished:August 21, 2012Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230251633

ISBN - 13:9780230251632

Customer Reviews of Multimodal Texts from Around the World: Cultural and Linguistic Insights

Reviews

Extra Content

Table of Contents

List of Illustrations 
List of Figures
List of Tables
Acknowledgements
Notes on Contributors
Introduction; W.L.Bowcher
PART I: AFRICA AND THE MIDDLE EAST
Multimodality in Òkó Folktale Discourse and its Sociosemiotic Purposes; E. Akerejola
Schematic Representations in Election Advertisements in Jordan; K.Al-Momani
PART II: EUROPE
Multimodal Text Analysis of Three Modern Greek Printed Advertisements Employing the Persuasive Modes of Ethos, Logos and Pathos; M.Karagevrekis
The Localisation of Advertising Print Media as a Multimodal Process; T.Hiippala
'Glocalisation': Exploring the Dialectic between the Local and the Global; M.Stenglin
Russia: Alcohol Advertising in Aeroflot; I.Berazhny
PART III: ASIA AND OCEANIA
'In India, nobody wants to be dark': Interpreting the Fairness Ideology through Intersemiotic Complementarity; S.Ramakrishnan
A Multisemiotic Analysis of a Chinese Long Scroll Painting; Y.Fang
Multimodality in Japanese Anti-war Placards; W.L.Bowcher
Standing out on Critical Issues: Evaluation in Large Verbal-visual Displays in Australian Broadsheets; D.Economou
PART IV: NORTH AND SOUTH AMERICA
Multilingual California: Spanish in the Market; C.Colombi
A Comparative Study of Visual Racism in Brazilian and British Images of the Black Body; C.Magalhães& P.H.Caetano
Index