Multimodal Texts from Around the World: Cultural and Linguistic Insights by W. BowcherMultimodal Texts from Around the World: Cultural and Linguistic Insights by W. Bowcher

Multimodal Texts from Around the World: Cultural and Linguistic Insights

EditorW. Bowcher

Hardcover | July 24, 2012

Pricing and Purchase Info

$121.06 online 
$136.50 list price save 11%
Earn 605 plum® points
Quantity:

In stock online

Ships free on orders over $25

Not available in stores

about

A first in multimodal/multisemiotic discourse studies, this collection of original articles by international scholars focuses primarily on texts from non-English speaking contexts. The illuminating insights enhance our understanding of how language and other semiotic resources construe specific cultural and social concerns.
WENDY L. BOWCHER is Professor at Sun Yat-sen University, China. Her research interests focus on context in Systemic Functional Linguistics theory, multimodal texts in Japanese and English, spoken English, and language education.
Loading
Title:Multimodal Texts from Around the World: Cultural and Linguistic InsightsFormat:HardcoverDimensions:352 pages, 9.02 × 5.98 × 0.05 inPublished:July 24, 2012Publisher:Palgrave Macmillan UKLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230251633

ISBN - 13:9780230251632

Look for similar items by category:

Reviews

Table of Contents

List of Illustrations 
List of Figures
List of Tables
Acknowledgements
Notes on Contributors
Introduction; W.L.Bowcher
PART I: AFRICA AND THE MIDDLE EAST
Multimodality in Òkó Folktale Discourse and its Sociosemiotic Purposes; E. Akerejola
Schematic Representations in Election Advertisements in Jordan; K.Al-Momani
PART II: EUROPE
Multimodal Text Analysis of Three Modern Greek Printed Advertisements Employing the Persuasive Modes of Ethos, Logos and Pathos; M.Karagevrekis
The Localisation of Advertising Print Media as a Multimodal Process; T.Hiippala
'Glocalisation': Exploring the Dialectic between the Local and the Global; M.Stenglin
Russia: Alcohol Advertising in Aeroflot; I.Berazhny
PART III: ASIA AND OCEANIA
'In India, nobody wants to be dark': Interpreting the Fairness Ideology through Intersemiotic Complementarity; S.Ramakrishnan
A Multisemiotic Analysis of a Chinese Long Scroll Painting; Y.Fang
Multimodality in Japanese Anti-war Placards; W.L.Bowcher
Standing out on Critical Issues: Evaluation in Large Verbal-visual Displays in Australian Broadsheets; D.Economou
PART IV: NORTH AND SOUTH AMERICA
Multilingual California: Spanish in the Market; C.Colombi
A Comparative Study of Visual Racism in Brazilian and British Images of the Black Body; C.Magalhães& P.H.Caetano
Index