Multinational Management: A Casebook On Asia's Global Market Leaders

March 30, 2018|
Multinational Management: A Casebook On Asia's Global Market Leaders by Rien Segers
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This casebook demonstrates that the future of global business lies in how well the multinational landscape is charted and how the importance of Asian market leaders is deeply embedded in it. It offers international management students and researchers an extensive guide to the business history, strategy development, and foreign market entry modes used by emerging Asian multinationals. The cases focus on well-known companies such as Lenovo, Alibaba, Infosys, Huawei, Panasonic, and Rakuten. These companies, all of which generate huge revenues in their own countries (e.g. in China, India, South Korea, Taiwan, Vietnam), are now becoming increasingly sophisticated and striving to become global brands, while also enjoying the active support of their governments in terms of their international business.

Readers will learn about the current multinational landscape in Asia, the management challenges, and the future implications for traditional western companies seeking to retain their market share. Chapters on corporate entrepreneurship, human resource management and intercultural competence, and current branding trends in Asia will provide a cutting-edge update on international business strategy for students and practitioners alike.

Introduction.- China : Building a Global Imperium on Information and E-Commerce.- Geely : A Smart Automotive Company and Volvo Owner.- Haier : How One of China's First Global Brands Keeps Expanding.- Huawei : A Telecom Giant on the Rise to a World Brand.- Lenovo : Strengthening its Strong Position in the Western Market Through Innovati...
Title:Multinational Management: A Casebook On Asia's Global Market Leaders
Product dimensions:363 pages, 9.25 X 6.1 X 0 in
Shipping dimensions:363 pages, 9.25 X 6.1 X 0 in
Published:March 30, 2018
Publisher:Springer Nature
Appropriate for ages:All ages
ISBN - 13:9783319794433

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