Multinationals In China: Business Strategy, Technology And Economic Development by S. ZhangMultinationals In China: Business Strategy, Technology And Economic Development by S. Zhang

Multinationals In China: Business Strategy, Technology And Economic Development

byS. Zhang, R. Pearce

Hardcover | December 2, 2011

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Multinationals, China and the Global Economy analyses the results of an in-depth survey of subsidiaries in China of leading manufacturing multinational enterprises (MNEs). It investigates the strategic roles played by these subsidiaries and the sources of technologies they access or generate in doing this. It provides an original contribution to the understanding of important issues in international business, the economic development of China and economics.

In international business this study extends our knowledge of MNEs' global strategies through detailed analysis of the precise roles they expect their subsidiaries in China to play. A central theme of this is how these roles relate to the development of the Chinese economy and help its positioning in the global economy. Using the results of their survey, the authors analyse how MNEs are operating within the reorientation of Chinese development from low-cost exporting to an innovation-oriented and knowledge-driven economy. A very distinctive response to the growing Chinese market, and its changing patterns of consumer demand, emerges as a crucial factor at the core of this.
ROBERT PEARCE is Professor of International Business Emeritus at the University of Reading, UK. He has published extensively in the areas of international business and economics. His current research interests are in the global strategies of MNEs, their creation and application of technology and the application of these aspects of the...
Title:Multinationals In China: Business Strategy, Technology And Economic DevelopmentFormat:HardcoverDimensions:168 pagesPublished:December 2, 2011Publisher:Palgrave Macmillan UKLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230577415

ISBN - 13:9780230577411


Table of Contents

Chapter 1: China and Globalization - The Role of International Business
Chapter 2: The Heterarchical Multinational: Building Global Competitivenessfrom Locational Difference
Chapter 3: The Chinese Economy: Performance, Potentials and Problems
Chapter 4: Subsidary Roles and MNE Commitment to China
Chapter 5: Markets Supplied from Chinese Subsidaries
Chapter 6: Sources of technology used in MNEs' Chinese Subsidaries
Chapter 7: R&D and the Renewal of Competitiveness
Chapter 8: Determinants of MNE Investment in China
Chapter 9: A Heterarchy in China? The Siemens Chinese Network
Chapter 10: MNEs in China: a Response to Heterogeneity and Dynamism