Museum Management and Marketing by Richard SandellMuseum Management and Marketing by Richard Sandell

Museum Management and Marketing

EditorRichard Sandell, Robert R. Janes

Paperback | April 19, 2007

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Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum.

The articles, from established and world-renowned contributors, practitioners and writers at the leading edge of their fields, deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos.

Key writings from broader literature are included, and the collection of key writings on the investigation and study of management and marketing in the museum are of great benefit not only to those studying the subject, but also to professionals working and developing within the field.

Richard Sandellis Head of the Department of Museum Studies at the University of Leicester. His research interests focus on the evolving social purposes, roles and agency of museums. His recent publications include Museums, Society, Inequality (2002).Robert R. Janesis the former President and CEO of the Glenbow Museum in Calgary, Canada...
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Title:Museum Management and MarketingFormat:PaperbackDimensions:448 pages, 9.69 × 6.85 × 1 inPublished:April 19, 2007Publisher:Taylor and FrancisLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0415396298

ISBN - 13:9780415396295

Reviews

Table of Contents

1. Museums and Change  2. Museum Management  3. Marketing the Museum

Editorial Reviews

'This excellent book provides museum professionals with a highly nuanced view of its subject.' - Museum Practice