Must-Win Battles: How To Win Them, Again And Again by Peter KillingMust-Win Battles: How To Win Them, Again And Again by Peter Killing

Must-Win Battles: How To Win Them, Again And Again

byPeter Killing, Thomas Malnight, Tracey Keys

Paperback | March 1, 2006

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Must-Win Battles shows leaders exactly how to identify the 3 to 5 critical challenges most likely to make or break their businesses -- and then mobilize people and resources to successfully execute on them. This book draws on the authors' exceptional experience as world-class consultants and leading-edge business researchers, and builds on the highly successful executive program they created for IMD, one of the world's best business schools. The authors show leaders how to cut through uncoordinated initiatives, create a short list of true "must-wins," focus relentlessly on them, and infuse their organizations with renewed energy and effectiveness. Along the way, discover how to recognize which victories will make the greatest difference, avoid unwinnable battles, drive consensus when somebody's ox is inevitably being gored, make sure must-win battles are specific and measurable, and change the behavior of your top management team to lock in this laser-sharp focus for future battles.

Peter Killing and Thomas Malnight are Professors of Strategy at IMD. The ideas in this book come directly from their extensive work with management teams across many countries, and in both large and small organizations, creating winning strategies using must-win battle concepts. From these experiences it is abundantly clear that the “...
Title:Must-Win Battles: How To Win Them, Again And AgainFormat:PaperbackDimensions:272 pages, 9 × 6.05 × 0.95 inPublished:March 1, 2006Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0132459582

ISBN - 13:9780132459587


Table of Contents

Why Write This Book?  ix

Acknowledgments  xiii


Chapter 1:  The MWB Journey  1


Section I:  Preparing the Journey

Chapter 2:  Understanding Your Starting Conditions  31

Chapter 3:  What Does It Take to Lead an MWB Journey?  53


Section II:  Engaging the Team

Chapter 4:  Opening Windows: Sharing Perspectives and Realities  83

Chapter 5:  Defining the Battles: Colliding to Decide  117

Chapter 6:  Committing to One Agenda: Breaking the Silos  137


Section III:  Making It Happen

Chapter 7:  Engaging the Organization  169

Chapter 8:  From Tent to Tent: The Unilever Ice Cream Journey  203

Chapter 9:  Lessons from MWB Journeys Won and Lost  223


Appendix A:  The MWB Journey Roadmap  233

Appendix B:  The Denison Survey : Questions  237

Appendix C:  Using External Assistance  243


Index  247