Mycommunicationlab With Pearson Etext -- Standalone Access Card -- For Public Relations

by Charles Marsh, David W. Guth

Pearson Education | February 1, 2011 | Other

Not yet rated | write a review

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.

 

Packages

Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.

 

Used or rental books

If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.

 

Access codes

Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.

 

--

This access code card gives you access to all of MyCommunicationLab's grade-boosting resources...PLUS a complete e-book of your textbook! MyCommunicationLab is an interactive online solution for Communication courses that combines multimedia, tutorials, simulations, tests, and quizzes to make learning fun! This is the product access code card for MyCommunicationLab and does not include the actual bound book.

 

Updated in a new 5thedition,Public Relations: A Values-Driven Approachteaches students how to build ethical, productive relationships with strategic constituencies. Now with an engaging full-color design yet retaining its popular, attractive price for students, the fifth edition provides a valuable introduction to the contemporary dynamics of the field.

Format: Other

Dimensions: 592 pages, 8.8 × 6.8 × 0.15 in

Published: February 1, 2011

Publisher: Pearson Education

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0205151485

ISBN - 13: 9780205151486

save 5%

  • Out of stock online

$73.50  ea

$73.50 List Price

This item is eligible for FREE SHIPPING on orders over $25.
See details

Easy, FREE returns. See details

Item can only be shipped in Canada

Downloads instantly to your kobo or other ereading device. See details

Reviews

– More About This Product –

Mycommunicationlab With Pearson Etext -- Standalone Access Card -- For Public Relations

Mycommunicationlab With Pearson Etext -- Standalone Access Card -- For Public Relations

by Charles Marsh, David W. Guth

Format: Other

Dimensions: 592 pages, 8.8 × 6.8 × 0.15 in

Published: February 1, 2011

Publisher: Pearson Education

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0205151485

ISBN - 13: 9780205151486

Table of Contents

Each chapter includes QUICKBREAKS, Social Media Apps, a Values Statement, Case Studies, Summary, and Discussion Questions. Preface About the Authors CHAPTER 1: What Is Public Relations?Public Relations: Everywhere You LookMarrying Theory and PracticeThe Public Relations ProcessThe Role of Values in Public RelationsValues-Driven Public RelationsMemo from the Field: Gary McCormick, HGTV CHAPTER 2: Jobs in Public RelationsJobs in Public Relations: An OverviewPublic Relations Activities and DutiesWhere the Jobs AreThe Best Part of Public Relations JobsMemo from the Field: John Echeveste, Valencia Perez & Echeveste Public Relations CHAPTER 3: A Brief History of Public RelationsWhy History Is Important to YouPremodern Public RelationsThe Seedbed YearsWar and PropagandaThe Postwar BoomThe Information AgeThe New MillenniumMemo from the Field: Edward M. Block CHAPTER 4: The Publics in Public RelationsWhat Is a Public?The Publics in Public RelationsWhat Do We Need to Know about Each Public?The Traditional Publics in Public RelationsMemo from the Field: David A. Narsavage, The Friday Group CHAPTER 5: Communication Theory and Public OpinionThe Power of Public OpinionA Communication ModelMass Communication TheoriesMotivationPersuasion and Public OpinionMemo from the Field: Jane Hazel, Health Canada CHAPTER 6: Ethics and Social Responsibility in Public RelationsWhat Are Ethics?Objectivity versus Advocacy: A Misleading Ethics DebateChallenges to Ethical BehaviorThe Rewards of Ethical Behavi
read more read less

From the Publisher

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.

 

Packages

Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.

 

Used or rental books

If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.

 

Access codes

Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.

 

--

This access code card gives you access to all of MyCommunicationLab's grade-boosting resources...PLUS a complete e-book of your textbook! MyCommunicationLab is an interactive online solution for Communication courses that combines multimedia, tutorials, simulations, tests, and quizzes to make learning fun! This is the product access code card for MyCommunicationLab and does not include the actual bound book.

 

Updated in a new 5thedition,Public Relations: A Values-Driven Approachteaches students how to build ethical, productive relationships with strategic constituencies. Now with an engaging full-color design yet retaining its popular, attractive price for students, the fifth edition provides a valuable introduction to the contemporary dynamics of the field.