Naked Consumer: How Our Private Lives Become Public Commodities

Paperback | February 1, 1994

byErik Larson

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After receiving a sudden surge of junk mail directed at new parents—even though his wife at the time was merely pregnant— Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers.

Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government’s role in helping companies learn about you.

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From Our Editors

Some companies gather and sell personal information to assist businesses in their marketing campaigns. It this American business at its finest, or simply a horrible invasion of our privacy? This shocking book will make readers think twice before writing their next check or going to the grocery store

From the Publisher

After receiving a sudden surge of junk mail directed at new parents—even though his wife at the time was merely pregnant— Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers. Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that g...

Erik Larson is a former feature writer and investigative reporter for The Wall Street Journal and Time magazine, where is is still a contributing writer. He lives in Seattle with his family.

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Format:PaperbackDimensions:288 pages, 7.8 × 5.1 × 0.6 inPublished:February 1, 1994Publisher:Penguin Publishing Group

The following ISBNs are associated with this title:

ISBN - 10:0140233032

ISBN - 13:9780140233032

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From Our Editors

Some companies gather and sell personal information to assist businesses in their marketing campaigns. It this American business at its finest, or simply a horrible invasion of our privacy? This shocking book will make readers think twice before writing their next check or going to the grocery store