Naked Consumer: How Our Private Lives Become Public Commodities by Erik Larson

Naked Consumer: How Our Private Lives Become Public Commodities

byErik Larson

Paperback | February 1, 1994

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about

After receiving a sudden surge of junk mail directed at new parents—even though his wife at the time was merely pregnant— Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers.

Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government’s role in helping companies learn about you.

About The Author

Erik Larson is the author of five national bestsellers, including The Devil in the White City and In the Garden of Beasts, which have collectively sold more than 6.5 million copies. His books have been published in seventeen countries.

Details & Specs

Title:Naked Consumer: How Our Private Lives Become Public CommoditiesFormat:PaperbackDimensions:288 pages, 7.8 × 5.1 × 0.6 inPublished:February 1, 1994Publisher:Penguin Publishing Group

The following ISBNs are associated with this title:

ISBN - 10:0140233032

ISBN - 13:9780140233032

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From Our Editors

Some companies gather and sell personal information to assist businesses in their marketing campaigns. It this American business at its finest, or simply a horrible invasion of our privacy? This shocking book will make readers think twice before writing their next check or going to the grocery store