352 pages, 11.18 × 9.49 × 1.34 in
November 6, 2012
NATIONAL GEOGRAPHIC SOCIETY
The following ISBNs are associated with this title:
ISBN - 10: 1426209576
ISBN - 13: 9781426209574
Read from the Book
A Man, A Magazine, A Mission Gilbert H. Grosvenor had barely arrived in town before turning up for work at the Society’s “office”—half a rented room in a crowded building across the street from the U.S. Treasury. It was April Fools’ Day of 1899, and Grosvenor must have thought the joke was on him: As he took in his new surroundings, his gaze came to rest on a small coal grate, a nearby fire escape—tempting, no doubt—and piles of unsold National Geographics, returned by local newsstands. National Geographic Society founder and President Alexander Graham Bell, he soon learned, was convinced that a membership composed chiefly of government scientists— among them many who discouraged the “excessive use of picture and anecdote” in their lectures—was too narrow a base on which to build a truly national organization. With only 1,000 names enrolled, he needed to attract a broader spectrum of dues-paying members, and the only instrument he had on hand was National Geographic. Grosvenor’s task was to help volunteer editor John Hyde make it as smart and appealing as the nation’s leading magazines. Use “pictures,” Bell urged his new protégé, “and plenty of them.” For “ ‘The world and all that is in it’ is our theme, and if we can’t find anything to interest ordinary people in that subject we better shut up shop and become a strict, technical, scientific journal for high-class geographers and geological experts.” Eventually the discouraged Hyde resigned outright, leaving Grosvenor h
From the Publisher
Featuring show-stopping imagery and thrilling behind-the-scenes tales, National Geographic 125 Years captures the heart of National Geographic's fascinating history, from its earliest days as a scientific club to its growth into one of the world's largest geographic organizations. The book reveals how much we've come to know about our fascinating world through the pages and unforgettable imagery of National Geographic, and taps key voices from the forefront of ocean and space exploration, climate science, archaeology, mountaineering, and many other disciplines to peer with us over the horizon and see where we are heading in the future.
About the Author
MARK COLLINS JENKINS is the former chief historian of the National Geographic Society's archives. He is the author of The Book of Marvels, Vampire Forensics, Worlds to Explore, and High Adventure. The author lives in Fredericksburg, Virginia.
"Features some of the most iconic stories and photographs from writers, explorers and photographers for the National Geographic Society... the best of the best." —The Chronicle Herald
"Over 600 of the best images printed by the publication... miraculously manages to pack all of the most memorable reports and features." —NYLON Magazine
"Celebrates the best of National Geographic through 600-plus photographs—some of which have never been published before." —The Globe and Mail