Navigating the New Retail Landscape: A Guide for Business Leaders

Hardcover | July 30, 2016

byAlan Treadgold, Jonathan Reynolds

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The retail industry globally is in the early stages of an era of profound, perhaps unprecedented, change. This book is intended to serve as a robust and practical guide to leaders of enterprises tasked with both understanding and delivering success in the new landscape of retailing. The book firstly describes the major directions and drivers of change that define the new global landscape of retailing (Part 1). Accelerating technology change, the rise to prominence globally of internet enabled shoppers and the rapid emergence of entirely new retail enterprises and businessmodels are combining to re-shape the very fundamentals of the retail industry. No longer are shops needed to be in the business of retailing. No longer is choice for the shopper limited to the neighbourhood, town or even country in which they live. No longer is the act of retailing solely thepreserve of traditional retail enterprises as internet-enabled businesses, technology, logistics, suppliers and financial services enterprises all seek direct relationships with the shopper. The new landscape of retailing is an unforgiving one. Success can be achieved more quickly than has ever been possible before but failure is equally rapid. The opportunities in the new landscape of retailing are profound, but so too are the challenges. Part 2 of this book discusses the structures,skills and capabilities retail enterprises will need if they are to be successful in this new landscape and the skills and perspectives that will be required of the leaders of retail enterprises. Case studies of innovative and successful enterprises are presented throughout the book to illustrate the themes discussed. Frameworks are presented to provide practical guidance for enterprise leaders to understand and contextualise the nature of change that is re-shaping retail landscapesglobally. Clear guidance is given of the capabilities, skills and perspectives that will be needed at both an enterprise and a personal leadership level to deliver success in the new landscape of retailing.

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From the Publisher

The retail industry globally is in the early stages of an era of profound, perhaps unprecedented, change. This book is intended to serve as a robust and practical guide to leaders of enterprises tasked with both understanding and delivering success in the new landscape of retailing. The book firstly describes the major directions and ...

Dr Alan Treadgold is an independent consultant and adviser. He advises a wide range of retail, supplier, property, and other enterprises globally on issues of shopper engagement, go-to-market strategy, and retail industry change. He has spent over 20 years in senior roles with management consulting and marketing and communication compa...
Format:HardcoverDimensions:288 pagesPublished:July 30, 2016Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0198745753

ISBN - 13:9780198745754

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Extra Content

Table of Contents

1. Introduction2. The New Landscape for Customer Engagement3. The Transformational Role of Technology4. The Changing Physical Landscape of Retailing5. New Dimensions in Retail Industry Internationalisation6. The Emergence of New Business Models7. Summary of Part 18. Reimagining the Retail Store9. Delivering the Omni-Channel Experience10. The New Needs of the Retail Enterprise11. The New Needs of Retail Business Leaders12. Conclusion: Future Challenges and Opportunities