Negotiating Business Narratives: Fables Of The Information Technology, Automobile Manufacturing, And Financial Trading Industries

April 12, 2018|
Negotiating Business Narratives: Fables Of The Information Technology, Automobile Manufacturing, And Financial Trading Industries by Sandford Borins
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This book challenges the widely-held belief that popular narratives about business are invariably critical. It develops a more nuanced analytic model of private sector narrative and applies it to 63 recent narrative texts (movies, histories, biographies) produced in the US dealing with three major industries: information technology, automobile manufacturing, and financial trading. It identifies recurring patterns to compare sectors and to analyze their implications.Negotiating Business Narrativesappeals to academics and practitioners interested in business and society, strategic management, and contemporary literature and films about business.

Sandford Borins is Professor of Strategic Management at the University of Toronto, Canada.Beth Herst is a researcher and writer based in Toronto, Canada.
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Title:Negotiating Business Narratives: Fables Of The Information Technology, Automobile Manufacturing, And Financial Trading Industries
Format:Hardcover
Product dimensions:78 pages, 8.27 X 5.83 X 0 in
Shipping dimensions:78 pages, 8.27 X 5.83 X 0 in
Published:April 12, 2018
Publisher:Palgrave Pivot US
Language:English
Appropriate for ages:All ages
ISBN - 13:9783319779225

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