Networks in the Knowledge Economy by Rob CrossNetworks in the Knowledge Economy by Rob Cross

Networks in the Knowledge Economy

EditorRob Cross, Andrew Parker, Lisa Sasson

Hardcover | February 25, 2004

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In today's de-layered, knowledge-intensive organizations, most work of importance is heavily reliant on informal networks of employees within organizations. However, most organizations do not know how to effectively analyze this informal structure in ways that can have a positive impact onorganizational performance. Networks in the Knowledge Economy is a collection of readings on the application of social network analysis to managerial concerns. Social network analysis (SNA), a set of analytic tools that can be used to map networks of relationships, allows one to conduct verypowerful assessments of information sharing within a network with relatively little effort. This approach makes the invisible web of relationships between people visible, helping managers make informed decisions for improving both their own and their group's performance. Networks in the KnowledgeEconomy is specifically concerned with networks inside of organizations and addresses three critical areas in the study of social networks: Social Networks as Important Individual and Organizational Assets, Social Network Implications for Knowledge Creation and Sharing, and Managerial Implicationsof Social Networks in Organizations. Professionals and students alike will find this book especially valuable, as it provides readings on the application of social network analysis that reflect managerial concerns.
Rob Cross is at McIntyre School of Commerce. Andrew Parker is at IBM's Intitute for Knowledge-Based Organizations.
Title:Networks in the Knowledge EconomyFormat:HardcoverDimensions:368 pages, 6.1 × 9.21 × 0.98 inPublished:February 25, 2004Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0195159500

ISBN - 13:9780195159509


Table of Contents

ContentsContributorsRon Cross, Andrew Parker, and Lisa Sasson: IntroductionPart ISocial Networks as Important Individual and Organizational Assets1. Ronald Burt: The Social Structure of Competition2. James S. Coleman: Social Capital in the Creation of Human Capital3. David Krackhardt: The Strength of Strong Ties: The Importance of Philos in OrganizationsPart IISocial Network Implications for Knowledge Creation and Sharing4. Mark Granovetter: The Strength of Weak Ties5. Everett Rogers: Diffusion Networks6. Malcolm Gladwell: Designs for Working: Why Your Bosses Want to Turn Your New Office into Greenwich Village7. Malcolm Gladwell: Six Degrees of Lois Weisberg: She's a Grandmother, She Lives in a Big House in Chicago, and You've Never Heard of Her. Does She Run the World?8. Rob Cross, Andrew Parker,Laurence Prusak, and Stephen P. Borgatti: Knowing What We Know: Supporting Knowledge Creation and Sharing in Social NetworksPart IIIManagerial Implications of Social Networks in Organizations9. David Krackhardt and Jeffrey R. Hanson: Informal Networks: The Company behind the Chart10. Rob Cross and Laurence Prusak: The People Who Make Organizations Go--or Stop11. Rob Cross, Stephen P. Borgatti, and Andrew Parker: Making Invisible Work Visible: Using Social Network Analysis to Support Strategic Collaboration12. Daniel J. Brass: A Social Network Perspective on Human Resources Management13. David Krackhardt: Constraints on the Interactive Organization as an Ideal TypeIndex

Editorial Reviews

"The book is a well-conceived and executed discussion of social networking from an organizational perspective. The editors chose previously published articles as their threads, then proceeded to weave a vibrant and well designed tapestry that gives readers a sense of theoretic richnessaccompanied by a fine-grained definition achieved through their selection of empirically based studies." -Academy of Management Executive.