Neuromania: On the limits of brain science

Hardcover | June 12, 2011

byPaolo Legrenzi, Carlo Umilta, Frances Anderson

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Neuroeconomics, neuromarketing, neuroaesthetics, and neurotheology are just a few of the novel disciplines that have been inspired by a combination of ancient knowledge together with recent discoveries about how the human brain works. The mass media are full of news items featuring colourphotos of the brain, that show us the precise location in which a certain thought or emotion, or even love occurs, hence leading us to believe that we can directly observe, with no mediation, the brain at work. But is this really so? Even throughout the developed world, the general public has beenseduced into believing that any study, research article, or news report, accompanied by a brain image or two is more reliable and more scientific, than one featuring more mundane illustrations.This fascinating, accessible, and thought provoking new book questions our obsession with brain imaging. Written by two highly experienced psychologists, it discusses some of the familiar ideas usually associated wtih mind-body, brain-psyche, and nature-culture relationships, showing how the biasedand unquestioning use of brain imaging technology could have significant cultural effects for all of us.

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Neuroeconomics, neuromarketing, neuroaesthetics, and neurotheology are just a few of the novel disciplines that have been inspired by a combination of ancient knowledge together with recent discoveries about how the human brain works. The mass media are full of news items featuring colourphotos of the brain, that show us the precise lo...

Paolo Legrenzi teaches Cognitive Psychology at the University of Venice, where he directs the School of Advanced Studies. He is the author of: The Mind (2002), Creativity and Innovation (2005) and Believe (2008). Carlo Umilta teaches neuropsychology at the University of Padua, where he directs the Galilean School of Higher Studies. He...

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Format:HardcoverDimensions:144 pages, 7.72 × 5.08 × 0.51 inPublished:June 12, 2011Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0199591342

ISBN - 13:9780199591343

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"Neuroeconomics, neuroaesthetics, neuroethics, neuromarketing(!).... Why are there all these new neuro... "disciplines"? This short book gives a forceful, zany and sceptical answer from two distinguished psychologists." --Tim Shallice, Professor of Cognitive Neuroscience at UCL and SISSA