Never Leave Well Enough Alone by Raymond LoewyNever Leave Well Enough Alone by Raymond Loewy

Never Leave Well Enough Alone

byRaymond LoewyIntroduction byGlenn Porter

Hardcover | December 4, 2002

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Between the 1930s and the 1960s, Raymond Loewy's streamlined designs for thousands of consumer goods—everything from toasters and refrigerators to automobiles and ocean liners—radically changed the look of American life. Regarded as the father of modern industrial design, he appeared on the cover of Time in 1949; in 1990, he was selected as one of Life's "100 Most Important Americans of the 20th Century." Whether they realized it or not, Americans at mid-century lived in a Loewy-designed world, from the cigarettes they smoked (Lucky Strike's packaging), the soda they drank (the restaurant Coca-Cola dispenser), the toothpaste they used (Pepsodent's toothpaste tube), the cars they drove (his organization was Studebaker's design and styling department), the buses (Greyhound) and trains (the Pennsylvania Railroad) in which they rode, and the department stores (Gimbel's, Foley's, and Lord & Taylor) and grocery stores (Lucky) where they shopped.

Never Leave Well Enough Alone was first published in 1951 at the height of Loewy's career. His company, Raymond Loewy Associates, served as design consultants to more than a hundred of the world's largest corporations, and products manufactured to their specifications sold in excess of $3 billion annually. Written and designed by Loewy, this profusely illustrated book is part autobiography and part design manifesto. Acclaimed for its wit, its idiosyncracies, and its insight into the Loewy aesthetic, this volume stands as a remarkable document of the American Century and a still-vital meditation upon the importance of industrial design in daily life.

Raymond Loewy (1893-1986) was born in France and came to America in 1919. After dressing department store windows and illustrating fashion magazines, he established his own design firm in 1930 and worked as an industrial designer into his eighties. Glenn Porter is director of the Hagley Museum and Library in Wilmington, Delaware, and...
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Title:Never Leave Well Enough AloneFormat:HardcoverDimensions:488 pages, 6.26 × 6 × 1.44 inPublished:December 4, 2002Publisher:Johns Hopkins University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0801872111

ISBN - 13:9780801872112

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Table of Contents


Contents:Introduction to the Johns Hopkins Edition, by Glen Porter

PART ONE

Chapter 1 Corporal Loewy

Chapter 2 Adolescence

Chapter 3 Sex and Locomotives

Chapter 4 Fashion Illustrator

Chapter 5 The Crusade

PART TWOChapter 6 The Duplicating Angel

Chapter 7 Skyscraper Office

Chapter 8 American Cooking

Chapter 9 The Penthouse Studio

Chapter 10 The "Me Too" Boys

Chapter 11 From Toothpicks to Locomotives

Chapter 12 Big Business

Chapter 13 Michael and Venise

Chapter 14 Viola Erickson

Chapter 15 Preparations for Postwar

PART THREEChapter 16 The National Widget Company

Chapter 17 The Chrome and You

Chapter 18 Industrial Design

Chapter 19 Case History

Chapter 20 The MAYA Stage

Chapter 21 The Borax Plague

Chapter 22 Design and Psychology

Chapter 23 Automobile Body Styling

Chapter 24 Reader Rides Again

Chapter 25 Keeping Fit

Chapter 26 Where To?

Editorial Reviews

A fascinating insight into the birth and growth of the largest consumer society the world has ever seen—and a handbook for how to make technology desirable.



The details in this book are amazing... This book serves well to teach how the designs of everyday objects can have an effect on their usefulness, attrativeness, and even potential sales for businesses.