New Age Capitalism: Making Money East Of Eden by Kimberly J. LauNew Age Capitalism: Making Money East Of Eden by Kimberly J. Lau

New Age Capitalism: Making Money East Of Eden

byKimberly J. Lau

Paperback | June 8, 2000

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Using examples of Western coopting of Eastern/alternative health practices such as yoga and macrobiotic diets, Lau (English and women's studies, U. of Utah) analyzes how New Age ideology has been commodified in response to a "risk society." Annotation c. Book News, Inc., Portland, OR (booknews.com).
Title:New Age Capitalism: Making Money East Of EdenFormat:PaperbackDimensions:192 pages, 8.52 × 5.56 × 0.56 inPublished:June 8, 2000Publisher:University Of Pennsylvania PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0812217292

ISBN - 13:9780812217292

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Kimberly Lau’s probing examination studies how the capitalist West has co-opted Far Eastern and other “non-American” traditions to form the basis for a multibillion-dollar market that is promising consumers something it cannot supply. New Age Capitalism illustrates how western companies, eager to capitalize on the eco-friendly, all-natural alternatives often associated with eastern herbal medicines, diets and traditions have actually commodified these elements to better fit the western perception of what a “traditional” eastern medicine should be and do.