New Ideas From Dead Ceos: Lasting Lessons from the Corner Office by Todd G. BuchholzNew Ideas From Dead Ceos: Lasting Lessons from the Corner Office by Todd G. Buchholz

New Ideas From Dead Ceos: Lasting Lessons from the Corner Office

byTodd G. Buchholz

Hardcover | May 8, 2007

Pricing and Purchase Info

$30.15 online 
$33.50 list price save 10%
Earn 151 plum® points
Quantity:

Ships within 1-2 weeks

Ships free on orders over $25

Not available in stores

about

New Ideas from Dead CEOs uncovers the secrets of success of great CEOs by giving readers an intimate look at their professional and personal lives. Why did Ray Kroc's plan for McDonald's thrive when many burger joints failed? And how, decades later, did Krispy Kreme fail to heed Kroc's hard-won lessons? How did Walt Disney's most dismal day as a young cartoonist radically change his career? When Estée Lauder was a child in Queens, New York, the average American spent $8 a year on toiletries. Why did she spot an opportunity in selling high-priced cosmetics, and why did she pound on Saks's doors? How did Thomas Watson Jr. decide to roll the dice and put all of IBM's chips on computing, when his father thought it could be a losing idea? We learn about these CEOs' greatest challenges and failures, and how they successfully rode the waves of demographic and technological change.

New Ideas from Dead CEOs not only gives us fascinating insights into these CEOs' lives, but also shows how we can apply their ideas to the present-day triumphs and struggles of Sony, Dell, Costco, Carnival Cruises, Time Warner, and numerous other companies trying to figure out how to stay on top or climb back up.

The featured CEOs in this book were not candidates for sainthood. Many of them knew "god" only as a prefix to "dammit." But they were devoted to their businesses, not just to their egos and their personal bank accounts and yachts. Extraordinarily fresh and deeply thoughtful, Todd G. Buchholz's New Ideas from Dead CEOs is a truly enjoyable and fun—yet serious and realistic—look at what we still have to learn and absorb from these decomposing CEOs.

New Ideas from Dead CEOs uncovers the secrets of success of great CEOs by giving readers an intimate look at their professional and personal lives. Why did Ray Kroc's plan for McDonald's thrive when many burger joints failed? And how, decades later, did Krispy Kreme fail to heed Kroc's hard-won lessons? How did Walt Disney's most disma...
Loading
Title:New Ideas From Dead Ceos: Lasting Lessons from the Corner OfficeFormat:HardcoverDimensions:320 pages, 9 × 6 × 1.05 inPublished:May 8, 2007Publisher:HarperCollinsLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0061197629

ISBN - 13:9780061197628

Look for similar items by category:

Reviews

Editorial Reviews

“Fascinating...shows the power of ideas and persistence...a valuable guide to understanding what makes an economy grow.”