New Media and Popular Imagination: Launching Radio, Television, and Digital Media in the United States by William BoddyNew Media and Popular Imagination: Launching Radio, Television, and Digital Media in the United States by William Boddy

New Media and Popular Imagination: Launching Radio, Television, and Digital Media in the United…

byWilliam Boddy

Paperback | December 17, 2004

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New Media and Popular Imagination offers a highly original account of the ways in which successive media of electronic communication - radio, television, and digital media - have been anticipated, debated, and taken up in the twentieth-century United States. Intended as an intervention in theemerging scholarly and policy debates around contemporary digital culture, the book analyses popular responses to earlier moments of technological innovation in the twentieth-century. Successive electronic media have challenged the borders between private and public, disturbed notions of nationalidentity, and disrupted the gendered routines and spaces of the private home. Illuminating both the continuities and disjunctions between old media and new, New Media and Popular Imagination offers new insights into the relationship between technological change and cultural form.
William Boddy is a Professor in the Department of Communication Studies, Baruch College, City University of New York.
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Title:New Media and Popular Imagination: Launching Radio, Television, and Digital Media in the United…Format:PaperbackDimensions:184 pages, 9.21 × 6.14 × 0.46 inPublished:December 17, 2004Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:019871145X

ISBN - 13:9780198711452

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Table of Contents

Introduction1. Cinema and Wireless in Turn of the Century Imagination2. The Wireless Nation: Defining Radio as a Domestic Technology3. The Amateur, the Housewife, and the Salesroom Floor: The Hesitations of Postwar US TV4. US Television Abroad: 1960 - 19905. 'Mission number one is to kill TV': Remaking Domestic Television Apparatus in the 1990s6. Weather Porn and the Battle for Eyeballs: The Transition to Digital Broadcasting in the US and UK7. Redefining the Home Screen: The Case of the Digital Video Recorder8. Marketers Strike Back: Virtual Advertising9. 'How God Watches Television': Early Responses to Digital TV10. High Tech in a Falling Market: Interactivity and Advertising Form in Contemporary US TV11. 'Too easy, too cheap, and too fast to control': Intellectual Property Battles in Digital TVSelect Bibliography

Editorial Reviews

"A concise yet complete overview of public consciousness of new media. Boddy is a distinguished media historian, and he offers here a fascinating, fresh look at the history of the technology and social impact of cinema, early radio, television, computers, cable television, and digital media. ... Very well researched and indexed, this book should be in all collections supporting study of broadcast history, media, and communication. Essential, upper-division undergraduates and above."--Choice