New Venture Management: The Entrepreneur's Roadmap (Entrepreneurship Series)

Paperback | December 31, 2007

byDonald F. Kuratko, Jeffrey S. Hornsby

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This book is about effectiveness; and what a new manger needs to know to run a new venture successfully.

New venture opportunities, planning, marketing, financing, and growth management.

For entrepreneurs looking to develop a new venture or small business.

 

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From the Publisher

This book is about effectiveness; and what a new manger needs to know to run a new venture successfully. New venture opportunities, planning, marketing, financing, and growth management. For entrepreneurs looking to develop a new venture or small business.  

From the Jacket

This book is about effectiveness; and what a new manger needs to know to run a new venture successfully.New venture opportunities, planning, marketing, financing, and growth management.For entrepreneurs looking to develop a new venture or small business. 

Format:PaperbackDimensions:352 pages, 9 × 5.9 × 0.9 inPublished:December 31, 2007Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0136130321

ISBN - 13:9780136130321

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Extra Content

Table of Contents

PREFACE:     INTRODUCTION

        1    New Ventures: The Quite Giant
        

PART 1    NEW VENTURE OPPORTUNITIES

        2    New or Acquired Ventures: The Pathways
        3    Franchising: The Hybrid
       
PART 2    NEW VENTURE PLANNING

        4    Successful Business Plans: The Roadmap
        5    Legal Forms of Ventures: The Structure

PART 3    NEW VENTURE MARKETING

        6       Market Research: The Niche 
        7       Strategic Pricing: The Hook
       
PART 4    NEW VENTURE FINANCING

        8    Start-Up Capital: The Injection
        9    Financial Statements: The Scorecard
       10    Financial Analysis: The Gauges
       
PART 5     NEW VENTURE GROWTH MANAGEMENT

        11    Human Resources:  The People
        12    Growing Ventures: The Future


        Appendix