Newspaper Law; A Digest Of Court Decisions On Commercial And Legal Advertising, Subscriptions…

Paperback | February 4, 2012

byWilliam Warner Loomis

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This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1921. Excerpt: ... CHAPTER XII POSTAL RULES AND REGULATIONS CAN REFUSE ADVERTISING According to the post office department a newspaper is not a common carrier and under no obligation to accept advertising matter. While the department ruled that a paper did not have to accept advertising it added that if the refusal to accept advertising, taken in connection with other facts and circumstances in the case, indicated that the publication was used to promote the interests of a particular firm or firms as against another firm or firms as to be designed primarily for advertising purposes it would fall within the provisions of the statute which deny the second class rate to publications designed primarily for advertising purposes. PAID READING NOTICES "All editorial or other reading matter published in any such newspaper, magazine or periodical for the publication of which money or other valuable consideration is paid, accepted or promised shall be plainly marked 'advertisement.' Any editor or publisher printing editorial or other reading matter for which compensation is paid, accepted or promised, without so marking the same, shall, upon conviction in any court having jurisdiction, be fined not less than fifty dollars ($50.00) nor more than five hundred dollars ($500.00)." The post office department has ruled: "Where it is the practice of a publisher to give reading notices in the interests of the advertiser and the latter, being aware of this custom, expect to get write-ups when they make advertising contracts, it being tacitly understood by both the publisher and the advertiser that the write-up will be given, reading notices concerning the subject matter of an advertisement should be marked 'Advertisements.'" It has also been held that "Adv." is not sufficient. The word "Adver...

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This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1921. Excerpt: ... CHAPTER XII POSTAL RULES AND REGULATIONS CAN REFUSE ADVERTISING According to the post office department a newspaper is not a c...

Format:PaperbackDimensions:32 pages, 9.69 × 7.44 × 0.07 inPublished:February 4, 2012Publisher:General Books LLCLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:021784278X

ISBN - 13:9780217842785

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