Next Generation Product Development: How to Increase Productivity, Cut Costs, and Reduce Cycle Times

Hardcover | April 28, 2004

byMichael McGrath

not yet rated|write a review

A Hands-on manager's guide to making the most of today's product development breakthroughs

A quarter century after MRP first transformed the global manufacturing arena, Next Generation Product Development stands poised to similarly impact new product development. This movement-defining book gives R&D professionals an in-depth explanation of the ways in which companies are able to achieve substantially higher levels of development productivity, while better aligning product development with strategy through new practices and systems.

Processes explored in Next Generation Product Development, and enabled by cutting-edge new-enterprise software, promise to explode the possibilities of what product development professionals can accomplish. This hands-on practitioner's guidebook will:

  • Establish a common set of frameworks and concepts
  • Introduce new project portfolio and product strategy management practices
  • Help R&D professionals increase productivity by 30 to 50 percent

Pricing and Purchase Info

$50.77 online
$75.95 list price (save 33%)
In stock online
Ships free on orders over $25

From the Publisher

A Hands-on manager's guide to making the most of today's product development breakthroughsA quarter century after MRP first transformed the global manufacturing arena, Next Generation Product Development stands poised to similarly impact new product development. This movement-defining book gives R&D professionals an in-depth explanatio...

From the Jacket

[FRONT COVER]"McGrath has again crafted new ideas to drive product development."--William A. Kozy President, BD Diagnostics[BACK COVER][CATEGORY] Manufacturing[HEAD] A Manager's Guide to Harnessing--and Gaining Maximum Competitive Advantage from--Today's Most Compelling Product Development PracticesA quarter century after MRP arrived t...

Michael McGrath (Waltham, MA) is a worldrenowned expert on product development and strategy. Cofounder of global management consultants Pittiglio Rabin Todd & McGrath, he led the firm's development of the now widely adopted Product And Cycle-time Excellence® (PACE®) methodology.
Format:HardcoverDimensions:352 pages, 9.1 × 6.3 × 1.28 inPublished:April 28, 2004Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071435123

ISBN - 13:9780071435123

Customer Reviews of Next Generation Product Development: How to Increase Productivity, Cut Costs, and Reduce Cycle Times

Reviews