Next Now: Trends For The Future by Marian SalzmanNext Now: Trends For The Future by Marian Salzman

Next Now: Trends For The Future

byMarian Salzman, Ira Matathia

Paperback | November 27, 2007

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From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, enlightening look at the future. Based on intensive research and interviews as well as the authors' real-world and business experience in locations across the globe, this book yields surprising conclusions about everything from work (the end of permanent full-time employment) to sex (disappearing gender boundaries) to business (the emergence of true one-to-one marketing and the birth of "Chindia"). Essential reading for managers, marketers, and just about everyone else.

Marian Salzman is one of the world's leading trendspotters. She is executive vice-president of advertising giant JWT. Ira Matathia has spent 25 years managing and creating change in some of the world's top marketing communication enterprises. He is a partner in NoFormula, a strategic brand consultancy based in New York and London. Mari...
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Title:Next Now: Trends For The FutureFormat:PaperbackDimensions:320 pages, 9 × 6 × 0.72 inPublished:November 27, 2007Publisher:St. Martin's PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230600018

ISBN - 13:9780230600010

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Reviews

Table of Contents

The Age of Anxiety * The Shrinking Globe * Yin Meets Yang in Chindia* Europe in a Post-European World * America: Inside, Outside, and Caught in the [Tyranny of the] Middle * The Scarcity of Minutes * Blended and Blurred Reality
Ages Without Stages * New Identities * Our Branded Universe * Extended Family Trees * Bringing It All Home * The Pace and Place of Work * It's a Shopper's Planet * The Art of Eating Well * Entertainment Evolved * Conclusion: Then, Now, Next

Editorial Reviews

"Well-organized and readable. . . . Salzman and Matathia keep the catchphrases and ad-speak to a minimum, choosing to concentrate on laying out their vision for the future in a simple, entertaining style." -Calgary Herald"When Marian Salzman and Ira Matathia speak, the world listens . . . the acknowledged trendspotters are back, flagging all sorts of upcoming cultural developments . . ." -Ottawa Citizen"In Next Now, Salzman and Matathia have written the 21st-century playbook for marketers. Every page holds the promise of tomorrow's next big business idea, as well as the suggested practices for activating key insights today." -Laurie Coots, Chief Marketing Officer, TBWA\Worldwide"Marian and Ira bring a rare rigor and a bracingly fresh eye to their exploration of the 'near future.' They excavate vibrant insights from trends bubbling up all over the world and weave together an instructive worldview that connects the intensely personal with the urgently universal. I guarantee you will look at the world differently after you read Next Now." -Polly LaBarre, co-author, Mavericks at Work: Why the Most Original Minds in Business Win"The trouble with most futurologists is that they tell you the future will consist of incessant, unimaginable change--and then go on to describe it, in detail, with unjustified confidence. Marian Salzman and Ira Matathia smartly avoid that trap. Their 'future' ends in four or five years, which allows them to go close and look hard. This is an eye-opening, scary, thrilling book." -Jesse Kornbluth, Editor, HeadButler.com"Salzman and Matathia offer a dizzying snapshot of what our world might look like in the next five to ten years." -Publishers Weekly on Next