Niche Envy: Marketing Discrimination in the Digital Age

Kobo ebook | October 11, 2006

byJoseph Turow

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The price we pay for the new strategies in database marketing that closely track desirable customers, offering them benefits in return for personal information.

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The price we pay for the new strategies in database marketing that closely track desirable customers, offering them benefits in return for personal information.

Format:Kobo ebookPublished:October 11, 2006Publisher:MIT PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:026226496X

ISBN - 13:9780262264969

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