A revised and updated edition of your practical guide to starting and running an off-premise catering business
For nearly two decades, Off-Premise Catering Management
has been the most trusted resource for professional and aspiring caterers who want practical, real-world guidance on setting up and operating their own business. This comprehensive resource covers every aspect of the off-premise caterer's jobincluding menu planning, pricing, food and beverage service, equipment, packing, delivery, and set-up logistics. It also covers wider business considerations such as legal issues, finances, human resources, marketing, and health and safety regulations.
This newly updated Third Edition
includes new content and coverage on "green" practices, current food trends, the latest equipment, website development, and social media marketing. It also features an entirely new chapter on beverage service that includes off-premise bar set-up, contemporary cocktail ingredients, and guidance on selecting the right beers and wines for events.
With a wealth of practical forms, schedules, and checklists to illustrate examples and reinforce key concepts, Off-Premise Catering Management, Third Edition
is an excellent study resource, as well as an on-the-job reference for practicing caterers. Whether you're already in the business or just starting out, this comprehensive, trustworthy guide offers everything you need to succeed.