Olympic Women and the Media: International Perspectives

Hardcover | July 15, 2009

EditorPirkko Markula

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This book examines how women athletes were represented in international media coverage during the 2004 Olympic Games. Through feminist theorizing and qualitative textual analysis, the contributors discuss sexualisation, nationalism, success, failure and the [in]visibility of women athletes in newspaper reporting in Asia, Europe and the USA.

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This book examines how women athletes were represented in international media coverage during the 2004 Olympic Games. Through feminist theorizing and qualitative textual analysis, the contributors discuss sexualisation, nationalism, success, failure and the [in]visibility of women athletes in newspaper reporting in Asia, Europe and the...

PIRKKO MARKULA is Professor of Socio-cultural Studies of Sport and Physical Activity at the University of Alberta, Canada. Her research interests include poststructuralist feminist analysis of dance, exercise and sport, ethnography, autoethnography and performance ethnography. She is the co-author, with Richard Pringle, of Foucault, S...

other books by Pirkko Markula

Foucault, Sport and Exercise: Power, Knowledge and Transforming the Self
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Format:HardcoverDimensions:272 pages, 8.78 × 5.57 × 0.85 inPublished:July 15, 2009Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230222846

ISBN - 13:9780230222847

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Table of Contents

Acknowledgements
Notes on Contributors
Introduction; P.Markula
Reading Media Texts in Womens Sport: Critical Discourse Analysis and Foucauldian Discourse Analysis; J.Liao & P.Markula
Opening up the Gendered Gaze: Sport Media Representations of Women, National Identity and Racialized Gaze in Canada; M.MacNeill
From Iron Girl to Sexy Goddess: An Analysis of the Chinese Media; P.Wu
Acceptable Bodies: Deconstructing the Finnish Media Coverage of the 2004 Olympic Games; P.Markula
Double Trouble: Kelly Holmes, Intersectionality and Unstable Narratives of Olympic Heroism in the British Media; L.Hills & E.Kennedy
Different Shades of Orange?: Media Representations of Dutch Women Medallists; A.Elling & R.Luijt
Winning Space in Sport: The Olympics in the New Zealand Sports Media--T.Bruce
Heroes, Sisters and Beauties: Korean Printed Media Representation of Sport Women in the 2004 Olympics; E.Koh
An Analysis of AmayaValdemoros Portrayal in a Spanish Newspaper During Athens 2004; M.Martin
The Media as an Authorizing Practice of Femininity: Swiss Newspaper Coverage of Karin Thrigs Bronze Medal Performance in Road Cycling; N.Barker-Ruchti
Reproducing Olympic Authenticity: Representations of 2004 'Olympic Portraits of U.S. Athletes to Watch'; N.Spencer