Once Upon A Car: The Fall And Resurrection Of America's Big Three Automakers--gm, Ford, And Chrysler by Bill  VlasicOnce Upon A Car: The Fall And Resurrection Of America's Big Three Automakers--gm, Ford, And Chrysler by Bill  Vlasic

Once Upon A Car: The Fall And Resurrection Of America's Big Three Automakers--gm, Ford, And Chrysler

byBill Vlasic

Paperback | September 25, 2012

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Once Upon a Car is the fascinating epic story of the rise, fall, and rebirth of the Big Three U.S. automakers, General Motors, Ford, and Chrysler. Written by Bill Vlasic, the Detroit bureau chief for the New York Times and acclaimed author of Taken for a Ride, this eye-opening, richly anecdotal work is more than a riveting and insightful business history. It offers a clear-eyed view of the present day automobile industry and of Detroit, the city that spawned it, going far beyond the corporate and federal maneuverings to explore the impact the car companies’ failures have had on the overall economy, and more importantly what they have done to people’s lives.  Relevant and thought-provoking, Once Upon a Car is an unforgettable journey deep inside this quintessentially American industry.
An award-winning business reporter with more than fifteen years of experience specializing in the automotive industry, Bill Vlasic is currently the Detroit bureau chief for theNew York Times. The coauthor ofTaken for a Ride, Vlasic is a winner of the Gerald Loeb Award for excellence in financial journalism and has been recognized for h...
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Title:Once Upon A Car: The Fall And Resurrection Of America's Big Three Automakers--gm, Ford, And ChryslerFormat:PaperbackDimensions:416 pages, 8 × 5.31 × 0.94 inPublished:September 25, 2012Publisher:HarperCollinsLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0061845639

ISBN - 13:9780061845635

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Reviews

Rated 4 out of 5 by from Good read A good read for someone interested in the auto industry during the tough years in the 2004-2010 period. Lots of coverage of the various players from Ford GM and Chrysler.
Date published: 2014-09-03

Editorial Reviews

“Vlasic is a master storyteller whose prowess makes the absorption of many complex facts painless.”