Once Upon A Car: The Fall And Resurrection Of America's Big Three Automakers--gm, Ford, And Chrysler

Paperback | September 25, 2012

byBill Vlasic

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Once Upon a Car is the fascinating epic story of the rise, fall, and rebirth of the Big Three U.S. automakers, General Motors, Ford, and Chrysler. Written by Bill Vlasic, the Detroit bureau chief for the New York Times and acclaimed author of Taken for a Ride, this eye-opening, richly anecdotal work is more than a riveting and insightful business history. It offers a clear-eyed view of the present day automobile industry and of Detroit, the city that spawned it, going far beyond the corporate and federal maneuverings to explore the impact the car companies’ failures have had on the overall economy, and more importantly what they have done to people’s lives.  Relevant and thought-provoking, Once Upon a Car is an unforgettable journey deep inside this quintessentially American industry.

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From the Publisher

Once Upon a Car is the fascinating epic story of the rise, fall, and rebirth of the Big Three U.S. automakers, General Motors, Ford, and Chrysler. Written by Bill Vlasic, the Detroit bureau chief for the New York Times and acclaimed author of Taken for a Ride, this eye-opening, richly anecdotal work is more than a riveting and insightf...

From the Jacket

Once Upon a Car is the brilliantly reported, inside-the-boardrooms-and-factories story of Detroit's fight for survival, going beyond the headlines to chronicle how the country's Big Three auto companies teetered on the brink of collapse and pulled themselves together under new leadership at Ford and government assistance to General Mot...

An award-winning business reporter with more than fifteen years of experience specializing in the automotive industry, Bill Vlasic is currently the Detroit bureau chief for theNew York Times. The coauthor ofTaken for a Ride, Vlasic is a winner of the Gerald Loeb Award for excellence in financial journalism and has been recognized for h...

other books by Bill Vlasic

Taken For A Ride: How Daimler-benz Drove Off With Chrysler
Taken For A Ride: How Daimler-benz Drove Off With Chrys...

Paperback|Jun 19 2001

$18.69 online$21.00list price(save 11%)
Format:PaperbackDimensions:416 pages, 8 × 5.31 × 0.94 inPublished:September 25, 2012Publisher:HarperCollinsLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0061845639

ISBN - 13:9780061845635

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“Vlasic is a master storyteller whose prowess makes the absorption of many complex facts painless.”