Online advertising as transnational communication: How do people use Internet-mediated transnational communication? by Sebastian Plappert

Online advertising as transnational communication: How do people use Internet-mediated…

bySebastian Plappert

Kobo ebook | July 19, 2010

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Essay from the year 2007 in the subject Communications - Multimedia, Internet, New Technologies, grade: C, Macquarie University, course: ICOM 817 Transnational Communication, language: English, abstract: Emanating from the advertising industry's perspective, this papaer will examine the role of internet users as consumers. After briefly considering the effects of globalisation on advertising, the paper will describe the most prominent methods of online advertising, before exploring the applied concept of addressing users as consumers in the World Wide Web.

Title:Online advertising as transnational communication: How do people use Internet-mediated…Format:Kobo ebookPublished:July 19, 2010Publisher:GRIN PublishingLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3640664671

ISBN - 13:9783640664672

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