Online Customer Loyalty: Forecasting the Repatronage Behavior of Online Retail Customers by Roberta C. NacifOnline Customer Loyalty: Forecasting the Repatronage Behavior of Online Retail Customers by Roberta C. Nacif

Online Customer Loyalty: Forecasting the Repatronage Behavior of Online Retail Customers

byRoberta C. Nacif

Paperback | November 26, 2003

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Roberta C. Nacif investigates the behavioral consequences of self-service purchases via the Internet. She explores the effects of customers' assessments of self-service encounters experiences (attitudes) and transactional history (prior behavior) on their subsequent purchasing behavior and analyzes customers' decision of whether or not to repurchase from the same retailer and of how much money to spend.
Dr. Roberta C. Nacif promovierte bei Prof. Dr. Manfred Krafft am Lehrstuhl für Marketing der Wissenschaftlichen Hochschule für Unternehmensführung (WHU) in Vallendar. Sie ist als Strategy Consultant mit dem Schwerpunkt Einsatz quantitativer Methoden im Marketing tätig.
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Title:Online Customer Loyalty: Forecasting the Repatronage Behavior of Online Retail CustomersFormat:PaperbackDimensions:383 pages, 8.27 × 5.83 × 0 inPublished:November 26, 2003Publisher:Deutscher UniversitätsverlagLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3824479109

ISBN - 13:9783824479108

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Table of Contents

Concept and Importance of Repatronage DecisionsConceptual Development of a Repatronage Decision FrameworkRepatronage Decisions as an Empirical Problem