NEW OPPORTUNITIES: explore open fields fornew businesses
Whether you're a marketing professional who wants to stay on top of what's trending, a budding entrepreneur with a billion-dollar idea and limited resources, or a struggling business owner trying to stay competitive in a changing global market--or if you just want to understand the cutting edge of information technology--Open Data Now offers a wealth of big ideas, strategies, and techniques that wouldn’t have been possible before OpenData leveled the playing field.
The revolution is here and it's now. It's Open Data Now.PRAISE FOR OPEN DATA NOW
"In Open Data Now, Joel Gurin presents a strategy for success in the coming era of massivedata. Open Data gives business unprecedented power to understand customers and earn their trust. Any organization that wants to connect with the people it serves needs these lessons. Open Data Now is an instant classic—essential reading for entrepreneurs, small business owners, corporate executives, or anyone who needs to understand this new information reality." -- Daniel Goleman, author of Emotional Intelligence andFocus: The Hidden Driver of Excellence
"Data is the new oil of the Internet, yet much of it is locked up because of habits inherited from the days of index cards and filing cabinets. In Open Data Now, Joel Gurin, who lives at the epicenter of this new data-driven world, describes how these hidden resources canbe transformed into public wealth and vibrant commerce, and gives us a road map for making it happen. This book will convert you to a new way of thinking about data and open your eyes to huge new possibilities." -- Alex "Sandy" Pentland, Director, MIT Media Lab Entrepreneurship Program
"This compelling and cutting-edge book is a must-read for anyone following the panoply of issues swirling around personal and public data." -- Josh Gottheimer, General Manager, Strategic Initiatives and Operations, Microsoft
"Open Data is one of the most important ways in which society can tap information, extract new economic value, and promote government transparency. Joel Gurin has used his wide-ranging expertise to identify the landmarks--and the landmines--in this critical issue of global significance." -- Viktor Mayer-Schonberger and Kenneth Cukier, coauthors of Big Data
"Joel Gurin is a consumer advocate and big thinker. His insights into the new world of data mining and how it might change our lives give us a very important glimpse into what's to come in a society where data greases the wheels of its progress and problems." -- Bill Baker, President Emeritus, Educational Broadcasting Corporation