Open Innovation: Academic and Practical Perspectives on the Journey from Idea to Market by Arthur B. MarkmanOpen Innovation: Academic and Practical Perspectives on the Journey from Idea to Market by Arthur B. Markman

Open Innovation: Academic and Practical Perspectives on the Journey from Idea to Market

EditorArthur B. Markman

Hardcover | June 22, 2016

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The traditional structures of business and the workplace have changed drastically in recent years. In response, companies have continuously worked to improve their ability to generate new ideas and bring them to market by removing the common constraints on the processes of innovation. Thismovement of open innovation in the workforce necessitates improvements in the arenas of idea generation, evaluation, funding, and the presentation of these ideas to the marketplace in new and exciting ways.Edited by Arthur B. Markman, Open Innovation: Academic and Practical Perspectives on the Journey from Idea to Market brings together the latest scholarship on these elements with tried-and-true stories of successful applications in real-world settings. Authors explore a variety of new methods forimproving idea development and processes, making this book an invaluable resource for readers as they learn how to create a supportive ecosystem for their employees and co-workers.
Arthur B. Markman is the Annabel Irion Worsham Centennial Professor of Psychology and Marketing at The University of Texas - Austin, and Founding Director of the Program in the Human Dimensions of Organizations. Dr. Markman has written over 150 scholarly papers on topics including reasoning, decision making, motivation, and categorizat...
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Title:Open Innovation: Academic and Practical Perspectives on the Journey from Idea to MarketFormat:HardcoverDimensions:248 pages, 9.25 × 6.12 × 0.98 inPublished:June 22, 2016Publisher:OUPLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0199374449

ISBN - 13:9780199374441

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