Option and Component Bundling under Demand Risk: Mass Customization Strategies in the Automobile Industry by Ralph FürdererOption and Component Bundling under Demand Risk: Mass Customization Strategies in the Automobile Industry by Ralph Fürderer

Option and Component Bundling under Demand Risk: Mass Customization Strategies in the Automobile…

As told byRalph Fürderer

Paperback | April 15, 1996 | German

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Ralph Fürderer presents new component and price bundling methods and characterizes the cross-functional tradeoff in the implementation of mass customization strategies between manufacturing and marketing.
Dr. Ralph Fürderer promovierte bei Prof. Dr. Arnd Huchzermeier an der Wissenschaftlichen Hochschule für Unternehmensführung (WHU) - Otto-Beisheim-Hochschule in Koblenz. Seit 1991 ist er in der Automobilindustrie tätig.
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Title:Option and Component Bundling under Demand Risk: Mass Customization Strategies in the Automobile…Format:PaperbackPublished:April 15, 1996Publisher:Deutscher UniversitätsverlagLanguage:German

The following ISBNs are associated with this title:

ISBN - 10:3824462796

ISBN - 13:9783824462797

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Table of Contents

Cost Optimization of System Components - Option Bundling and Bundle Pricing