Orality: The Power Of The Spoken Word by Graham FurnissOrality: The Power Of The Spoken Word by Graham Furniss

Orality: The Power Of The Spoken Word

byGraham Furniss

Paperback | January 1, 2004

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Oral communication is quite different in its spontaneity and communicative power from textual and visual communication. Culturally-bounded expectations of ways of speaking and individual creativity provide the spark that can ignite revolution or calm the soul. This book explores, from a cross-cultural perspective, the centrality of orality in the ideological processes that dominate public discourse, providing a counterbalance to the debates that foreground literacy and the power of written communication.
GRAHAM FURNISS is Professor of African Language Literature at the School of Oriental and African Studies, University of London, UK. He is the author ofPoetry, Prose and Popular Culture in Hausaand Co-Editor ofAfrican Broadcast Cultures;Power, Marginality and African Oral Literature; andAfrican Languages, Development and the State.
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Title:Orality: The Power Of The Spoken WordFormat:PaperbackDimensions:188 pages, 21.6 × 14 × 0.17 inPublished:January 1, 2004Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1349517062

ISBN - 13:9781349517060

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Table of Contents

Introduction The Oral Communicative Moment Cultural Parameters of Speech: Genre, Form, Aesthetics Insertion into the Social: Constituting Audiences, Audience Cultures and Moving from the Private to the Public Ideology and Orality Academic Approaches to Orality Concluding: On the Centrality of the Evanescent Appendix A: Sir Geoffrey Howe's Resignation Speech, 1990 Appendix B: Hubert Humphrey's Speech to the 1948 Democratic National Convention References Index