Organizational Communication Imperatives: Lessons of the Space Program by Phillip K. TompkinsOrganizational Communication Imperatives: Lessons of the Space Program by Phillip K. Tompkins

Organizational Communication Imperatives: Lessons of the Space Program

byPhillip K. Tompkins

Paperback | January 15, 1993

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Organizational Communication Imperatives: Lessons of the Space Program, by Phillip K. Tompkins, provides unparalleled insight into the communication successes and failures of NASA's Marshall Space Flight Center. It spans a 25-year period--from the Apollo Program to the present-day dilemmas ofthe space program. Much of the book focuses on communication problems involved in the Challenger disaster. Tompkins is a master of what Clifford Geertz called "thick description." The result is a compelling, richly-detailed case study that brings alive the field of communication to students.Organizational Communication Imperatives eases the job of teaching by providing students with a narrative that stimulates interest, contextualizes abstract principles, and leads students into theory with greater understanding. Through their study of the Marshall Center, students are exposed to * how complex organizational structure changes over time. * how employees are affected by these changes. * how an organization may react to a major crisis. * how an organization responds to different types of leadership. * what it takes to bring an ailing organization back to health. The text thus provides a more comprehensive insight into the functioning of one organization--rather than attempting to describe how all organizations function--than is offered in any other book of this type. Yet the analysis offered can be applied to any organization to improve communication. Tompkins's work as an organizational communication consultant to the Marshall Center during the Apollo Program, under legendary German rocket scientist Wernher von Braun, is well known. In 1990, Tompkins returned to Huntsville to interview top management and assess the Center's recovery since theChallenger disaster. The book takes the shape of a first-person narrative, which gives it an accessible, personal style rarely found in textbooks. Students will have no difficulty with comprehension. It is also unusual to present primary-source findings in a classroom text, as this book does. Students gain a sense of how original research is conducted as they use the book, which encourages development of their critical thinking skills. Suggested questions for discussion and essays, as well as class projects and exercises, are included in an appendix to assist the instructor in using the book to maximum advantage.
Phillip K. Tompkins is at University of Colorado at Boulder.
Title:Organizational Communication Imperatives: Lessons of the Space ProgramFormat:PaperbackDimensions:238 pages, 5.98 × 9.02 × 0.39 inPublished:January 15, 1993Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:019532966X

ISBN - 13:9780195329667


Table of Contents

1. The Challenger Accident2. The Imperative of Studying Organizational Communication3. The Marshall Space Center and the Apollo Project4. Some Problems of Communication at the Marshall Center5. Staff and Board Meeting6. Reorganizing the Marshall Center7. A Reading of the Rogers Commission Report8. Feynman's Two Experiments9. Huntsville Revisited10. The Lucas Era at MSFC11. Organizational Forgetting12. Death and Rebirth13. J. R. Thompson's Response14. The Meaning and Future of the Space Program