Organizations and the Media

Organizations and the Media

Kobo ebook | July 17, 2014

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The relationship between media and the organizations they cover has changed dramatically in the last few decades, which have witnessed a huge expansion of news coverage focusing on different types of organizations and their activities. In parallel, organizations have dramatically increased their investment in public relations and other media-oriented forms of communication. Like other societal developments – globalization, marketization, individualization, scientification – mediatization has become an institutional force.

This book analyses the mediatization of contemporary organizations and how individual organizations, industry or markets are scrutinized. It examines its key influence on the actions of organizations, and how it shaptes the entire landscape in which the organizations operate. What such a perspective provides is the accentuation of the interplay between organizations and different parts of the society as embedded in the media and its logic.

This will be essential reading for professionals, academics and advanced students in organizational studies, public relations and media studies.

Title:Organizations and the MediaFormat:Kobo ebookPublished:July 17, 2014Publisher:Taylor and FrancisLanguage:English

The following ISBNs are associated with this title:

ISBN:9990045446493

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