Organizing Cross-Functional New Product Development Projects: The Phase-Specific Effects of Organizational Antecedents by Tobias HuthOrganizing Cross-Functional New Product Development Projects: The Phase-Specific Effects of Organizational Antecedents by Tobias Huth

Organizing Cross-Functional New Product Development Projects: The Phase-Specific Effects of…

byTobias HuthForeword byJoachim Büschken

Paperback | January 24, 2008

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In theory and practice, cross-functional teams (CFTs) are considered an essential requirement for the success of innovation projects. However, empirical research indicates that the use of CFTs does not automatically lead to successful innovation. It appears favorable that the - ployment of CFTs has to be directed as systematically as well as other organizational actions. Against this background, this dissertation deals with the phase-specific influence of organi- tional and environmental variables for the success of cross-functional innovation projects. New territory is entered by applying a phase-specific perspective. After having outlaid a th- retical framework, the effects of different variables on the success of cross-functional inno- tion projects during the early and the late project stage are empirically investigated. At its core, the purpose of this study is related to the investigation of the intentional and phase-specific use of organizational infrastructures in order to increase the success of inno- tion projects. Thereby, a difference is made between the early and the late project stage. The intentional manipulation of different organizational and environmental variables may become a more complicated venture, if these structures impede and/ or foster creative processes, in- vation and efficiency at the same time.
Dr. Tobias Huth promovierte bei Prof. Dr. Joachim Büschken am Lehrstuhl für Marketing und Absatzwirtschaft an der Katholischen Universität Eichstätt-Ingolstadt. Er ist als Manager Business Evaluation bei der BASF AG in Ludwigshafen tätig.
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Title:Organizing Cross-Functional New Product Development Projects: The Phase-Specific Effects of…Format:PaperbackDimensions:202 pagesPublished:January 24, 2008Publisher:Gabler VerlagLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3835009265

ISBN - 13:9783835009264

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Table of Contents

Cross-functional teams in new product developmentTheoretical framework for the phase-specific effects of organizational antecedents in cross-functional new product developmentResearch methodology and results: survey development and data collection, sample description, measures, choice of PLS as research method, general steps in the assessment of PLS-models, phase-specific effects of creativity and efficiency, effects of organizational antecedents in the early and late project stageManagerial and theoretical implications