Outside Insight: Navigating A World Drowning In External Data by Jorn LyseggenOutside Insight: Navigating A World Drowning In External Data by Jorn Lyseggen

Outside Insight: Navigating A World Drowning In External Data

byJorn Lyseggen

Hardcover | February 27, 2018

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Is your business looking out? The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job postings, to online news, social media, online ad spend, patent applications and more. As a result, we're at the cusp of a major shift in the way businesses are managed and governed - moving from a focus solely on lagging, internal data, toward analyses that also encompass industry-wide, external data to paint a more complete picture of a brand's opportunities and threats and uncover forward-looking insights, in real time. Tomorrow's most successful brands are already embracing Outside Insight, benefitting from an information advantage while their competition is left behind. Drawing on practical examples of transformative, data-led decisions made by brands like Apple, Facebook, Barack Obama and many more, in Outside Insight, Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement Outside Insight thinking into their company mindset and processes.
Jørn Lyseggen is the Founder & CEO of Meltwater. A Norwegian entrepreneur and philanthropist, his previous ventures included 2 exits and an IPO. He founded Meltwater in Oslo, Norway in 2001 with an investment of just $15,000. Built on the notion of Outside Insight, Meltwater is now a global leader in B2B online media intelligence, with...
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Title:Outside Insight: Navigating A World Drowning In External DataFormat:HardcoverDimensions:320 pages, 8.5 × 5.25 × 0.98 inPublished:February 27, 2018Publisher:Penguin UkLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0241273722

ISBN - 13:9780241273722

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