Package: Bcom + 4ltr Press Website Printed Access Card (6 Months)

Paperback | March 5, 2012

byCarol M. Lehman, Debbie D. Dufrene, Rachael Murphy

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Created through a "student-driven, faculty-approved" review process, BCOM is an engaging and accessible learning solution designed to accommodate the diverse lifestyles of today's learners at a value-based price. BCOM features an engaging layout, high-interest and comprehensive content, current examples, and a personal tone. This is a complete hybrid learning solution, with a number of learning assets found at icanbcom.com. Bring Business Communication to life for your students with BCOM!

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From the Publisher

Created through a "student-driven, faculty-approved" review process, BCOM is an engaging and accessible learning solution designed to accommodate the diverse lifestyles of today's learners at a value-based price. BCOM features an engaging layout, high-interest and comprehensive content, current examples, and a personal tone. This is a ...

Format:PaperbackDimensions:400 pages, 11 × 8.63 × 0.63 inPublished:March 5, 2012Publisher:Nelson College IndigenousLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0176518444

ISBN - 13:9780176518448

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Table of Contents

Chapter 1: Establishing a Framework for Business CommunicationChapter 2: Focusing on Interpersonal and Group CommunicationChapter 3: Planning Spoken and Written MessagesChapter 4: Preparing Spoken and Written MessagesChapter 5: Communicating ElectronicallyChapter 6: Delivering Good- and Neutral-News MessagesChapter 7: Delivering Bad-News MessagesChapter 8: Delivering Persuasive MessagesChapter 9: Understanding the Report Process and Research MethodsChapter 10: Managing Data and Using GraphicsChapter 11: Organizing and Preparing Reports and ProposalsChapter 12: Designing and Delivering Business PresentationsChapter 13: Preparing Résumés and Cover LettersChapter 14: Interviewing for a Job and Preparing Employment MessagesGrammar and Usage AppendixModel DocumentsReferencesIndex