Package: Busn, Second Canadian Edition + Coursemate Printed Access Code (12 Months): With…

Paperback | January 7, 2013

byMarce Kelly, Jim Mcgowen, Herb Mackenzie

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Created through a "student-tested, faculty-approved" review process, BUSN is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. BUSN offers comprehensive coverage of contemporary business topics in an engaging text and online solution. The second edition includes discussion of the impact of green business and marketing; corporate social responsibility and the inclusion of social media and cloud computing in the modern business world.

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From the Publisher

Created through a "student-tested, faculty-approved" review process, BUSN is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. BUSN offers comprehensive coverage of contemporary business topics in an engaging text and online solution. The second edition includes discus...

Format:PaperbackDimensions:320 pages, 10.81 × 8.5 × 0.56 inPublished:January 7, 2013Publisher:Nelson College IndigenousLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0176555307

ISBN - 13:9780176555306

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Table of Contents

Chapter 1: Business Now: Change Is the Only ConstantChapter 2: Business Communication: Creating and Delivering Messages That Matter Chapter 3: Business Ethics and Social Responsibility: Doing Well by Doing Good Chapter 4: Economics: The Framework for Business Chapter 5: Business Formation: Choosing the Form That FitsChapter 6: Small Business and Entrepreneurship: Economic Rocket FuelChapter 7: Accounting: Decision Making by the Numbers Chapter 8: Finance: Acquiring and Using Funds to Maximize Value Chapter 9: Securities Markets: Trading Financial ResourcesChapter 10: Marketing: Building Profitable Customer ConnectionsChapter 11: Product and Promotion: Creating and Communicating ValueChapter 12: Distribution and Pricing: Right Product, Right Person, Right Place, Right Price Chapter 13: Management, Motivation, and Leadership: Bringing Business to Life Chapter 14: Human Resource Management: Building a Top-Quality Workforce Chapter 15: Managing Information and Technology: Finding New Ways to Learn and LinkChapter 16: Operations Management: Putting It All TogetherChapter 17: The World Marketplace: Business without Borders Appendix 1: Labour-Management RelationsAppendix 2: Business Law Appendix 3: Personal FinanceEndnoteSubject Index