Package: Busn, Second Canadian Edition + Coursemate Printed Access Code (12 Months): With Coursemate Printed Access Code (12 Months) by Marce KellyPackage: Busn, Second Canadian Edition + Coursemate Printed Access Code (12 Months): With Coursemate Printed Access Code (12 Months) by Marce Kelly

Package: Busn, Second Canadian Edition + Coursemate Printed Access Code (12 Months): With…

byMarce Kelly, Jim Mcgowen, Herb Mackenzie

Paperback | January 7, 2013

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Created through a "student-tested, faculty-approved" review process, BUSN is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. BUSN offers comprehensive coverage of contemporary business topics in an engaging text and online solution. The second edition includes discussion of the impact of green business and marketing; corporate social responsibility and the inclusion of social media and cloud computing in the modern business world.
Marcella Kelly teaches the Introduction to Business course at Santa Monica College. In addition to well-recognized expertise in the areas of marketing and management, Ms. Kelly has extensive industry experience in today's business environment. Ms. Kelly earned her master's degree from UCLA and balances her first-hand business experienc...
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Title:Package: Busn, Second Canadian Edition + Coursemate Printed Access Code (12 Months): With…Format:PaperbackDimensions:320 pages, 10.81 × 8.5 × 0.56 inPublished:January 7, 2013Publisher:Nelson College IndigenousLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0176555307

ISBN - 13:9780176555306

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Table of Contents

Chapter 1: Business Now: Change Is the Only ConstantChapter 2: Business Communication: Creating and Delivering Messages That Matter Chapter 3: Business Ethics and Social Responsibility: Doing Well by Doing Good Chapter 4: Economics: The Framework for Business Chapter 5: Business Formation: Choosing the Form That FitsChapter 6: Small Business and Entrepreneurship: Economic Rocket FuelChapter 7: Accounting: Decision Making by the Numbers Chapter 8: Finance: Acquiring and Using Funds to Maximize Value Chapter 9: Securities Markets: Trading Financial ResourcesChapter 10: Marketing: Building Profitable Customer ConnectionsChapter 11: Product and Promotion: Creating and Communicating ValueChapter 12: Distribution and Pricing: Right Product, Right Person, Right Place, Right Price Chapter 13: Management, Motivation, and Leadership: Bringing Business to Life Chapter 14: Human Resource Management: Building a Top-Quality Workforce Chapter 15: Managing Information and Technology: Finding New Ways to Learn and LinkChapter 16: Operations Management: Putting It All TogetherChapter 17: The World Marketplace: Business without Borders Appendix 1: Labour-Management RelationsAppendix 2: Business Law Appendix 3: Personal FinanceEndnoteSubject Index